Leading Travel Booking Services & Travel Agencies in Brazil: Q1 2025 Analysis

Introduction

The travel booking industry in Brazil continues to thrive, with key players like Booking.com, Despegar.com, Inc. (Decolar.com), and TripAdvisor leading the charge. Using Sensor Tower's comprehensive data, we delve into the performance of these brands across their websites and apps from Q4 2024 to Q1 2025. Our analysis highlights audience trends, app engagement, and advertising strategies, providing insights into cross-platform user behavior.

Booking.com

Booking.com is renowned for its expansive digital footprint, encompassing its website, booking.com, and the Booking.com: Hotels & Travel app.

• Audience Trends: From Q4 2024 to Q1 2025, the website attracted a stable monthly deduplicated audience, maintaining above 16M visitors. The app exhibited a consistent monthly active user base, with over 6.9M users in March 2025.

• App Engagement: The app's monthly active users peaked at over 7.6M in January 2025, underscoring its strong mobile presence.

• Ad Spend & Channels: Booking.com increased its monthly advertising spend, reaching over $4.5M in February 2025, effectively leveraging platforms like Facebook and Instagram.

Despegar.com, Inc. (Decolar.com)

Despegar.com, Inc. operates through decolar.com and the Despegar: vuelos y hoteles app.

• Audience Trends: The website maintained a steady monthly deduplicated audience, with unique visits averaging around 7M. The app attracted a robust monthly active user base, consistently above 2.2M.

• App Engagement: The app's monthly active users peaked in January 2025, near 2.4M, showcasing a preference for mobile engagement.

• Ad Spend & Channels: Monthly ad spend increased to over $700K in March 2025, with significant impressions on Facebook and Instagram.

TripAdvisor

TripAdvisor's reach extends through tripadvisor.com and the Tripadvisor: Plan & Book Trips app.

• Audience Trends: The website saw stable monthly deduplicated visits, exceeding 4M. The app, while smaller, maintained a dedicated monthly active user base with around 90K users.

• App Engagement: The app's user engagement was steady, indicating niche but loyal mobile users.

• Ad Spend & Channels: TripAdvisor's monthly ad spend was modest, peaking at over $38K in December 2024, focusing on Facebook for impressions.

Conclusion

In Q1 2025, Booking.com, Despegar.com, Inc., and TripAdvisor demonstrated robust digital strategies, each with unique strengths across web and mobile platforms. Sensor Tower's unparalleled data insights reveal a dynamic landscape, highlighting the importance of cross-referencing web, app, and advertising data for a comprehensive understanding. For detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics tools.

Sensor Tower's consolidated data offers unique advantages for decision-makers, providing a strategic edge in navigating the competitive travel booking market.