Leading Brands in the Experiences & Events Category: Q1 2025 Analysis

Introduction

In the ever-evolving landscape of the Experiences & Events category, key players like Ticketmaster, Eventbrite, and StubHub continue to dominate the market in California. Utilizing Sensor Tower's comprehensive data, we delve into the performance and trends of these leading brands from Q4 2024 to Q1 2025. Our insights draw from Web Insights, App Performance Insights, and Pathmatics, highlighting cross-platform user behavior and advertising strategies.

Ticketmaster

Ticketmaster, accessible via ticketmaster.com and the Ticketmaster－Buy, Sell Tickets app, showcases a robust digital presence.

• Audience Trends: The monthly deduplicated audience remained stable above 4.2M throughout Q1 2025. Web-only visitors consistently led, with a slight decline in March. App-only visitors hovered around 1M.

• App Engagement: Monthly active users peaked at approximately 1.8M in February, indicating steady engagement with the app.

• Ad Spend & Channels: Monthly ad spend decreased from $0.6M in November to under $0.2M by March, with Facebook and Instagram being the primary channels. Impressions also saw a decline, reflecting strategic shifts.

Eventbrite

Eventbrite's influence is visible through eventbrite.com and the Eventbrite app.

• Audience Trends: The monthly deduplicated audience grew to nearly 2.5M by March 2025, with a notable rise in web and app visitors. Monthly unique visits on the website hit over 1.9M.

• App Engagement: The app maintained a steady monthly active user base, with active users slightly above 390K in March.

• Ad Spend & Channels: Monthly ad spend saw an uptick to over $0.15M in March, with Pinterest and Instagram providing significant impressions. This indicates a focus on visual and social platforms.

StubHub

StubHub, operating via stubhub.com and the StubHub: Event Tickets app, remains a strong competitor.

• Audience Trends: The monthly deduplicated audience hovered around 760K in Q1 2025, with web-only visitors leading significantly.

• App Engagement: Monthly active users were stable, with numbers around 42K in March.

• Ad Spend & Channels: Monthly ad spend peaked at nearly $0.3M in January, driven by Facebook and Instagram campaigns. Impressions followed suit, notably high in January.

Conclusion

Ticketmaster, Eventbrite, and StubHub have each demonstrated unique strengths in the Experiences & Events category, leveraging cross-platform strategies to maintain and grow their audiences. Sensor Tower's unparalleled data offerings have been instrumental in providing these insights, showcasing the importance of comprehensive web, app, and advertising data in understanding market dynamics. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.