Leading Brands in Canada's Experiences & Events Category: Q1 2025 Analysis

Introduction

The Experiences & Events category in Canada has experienced significant engagement in Q1 2025, with leading brands such as Ticketmaster, Eventbrite, and StubHub showcasing strong digital presences. Sensor Tower's comprehensive data provides unique insights into these brands’ performances across web and mobile platforms, highlighting user behavior trends and advertising strategies. Let’s delve into each brand’s performance from Q4 2024 to Q1 2025.

Ticketmaster

Ticketmaster's presence is robust with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: Throughout Q4 2024 to Q1 2025, ticketmaster.com experienced fluctuating web visits, peaking in November at over 43M visits before a decline to around 25M by March. Monthly true audience numbers remained above 4M, indicating strong web and app engagement.

• App Engagement: The app maintained a stable monthly active user base, with users fluctuating between 1.8M and 2.1M, suggesting consistent mobile engagement.

• Ad Spend & Channels: Monthly advertising spend saw a decrease from $551K in October to $165K in March, with Facebook and Instagram being the primary channels. Impressions followed a similar downward trend, showcasing strategic ad spend adjustments.

Eventbrite

Eventbrite's ecosystem includes the eventbrite.com website and the Eventbrite app.

• Audience Trends: Eventbrite's web visits peaked in March at over 14M. Monthly true audience started at 2.5M in October, remaining stable with a slight increase by March, reflecting balanced web and app user engagement.

• App Engagement: Monthly active users remained above 670K throughout the period, indicating steady mobile platform interaction.

• Ad Spend & Channels: Eventbrite’s monthly ad spend increased from $120K in October to nearly $159K in March, with Facebook and Instagram leading the charge. Impressions rose significantly, indicating effective audience reach.

StubHub

StubHub’s digital outreach is powered by stubhub.com and the StubHub: Event Tickets app.

• Audience Trends: StubHub saw a peak in web visits in November with over 9.7M visits, followed by a decrease to 6.6M in March. Monthly true audience remained stable around 800K, indicating a loyal user base.

• App Engagement: The app’s monthly active user numbers hovered around 75K to 92K, reflecting a niche but consistent mobile audience.

• Ad Spend & Channels: Monthly advertising spend peaked at $296K in January before settling at $99K in March. Facebook and Instagram were the preferred channels, with impressions reflecting strategic targeting.

Conclusion

The Experiences & Events sector in Canada is vibrant, with Ticketmaster, Eventbrite, and StubHub leading the charge. Sensor Tower’s in-depth data analysis across web, app, and advertising platforms provides unparalleled insights into user behavior and brand strategies. As these brands continue to adapt, Sensor Tower remains a critical resource for understanding the evolving digital landscape. For more information, explore our products and services.