Leading Financial Services Brands in Germany: Q1 2025 Overview

Introduction

In the dynamic landscape of financial services in Germany, Q1 2025 has showcased significant trends and shifts. This article delves into the performance and strategies of leading brands: PayPal, Volksbanken Raiffeisenbanken (VR), and CHECK24. Utilizing Sensor Tower’s comprehensive data, we provide insights into audience engagement, app usage, and advertising strategies across web and mobile platforms.

PayPal

PayPal continues to lead with extensive digital reach through its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: From Q4 2024 to Q1 2025, PayPal maintained a monthly deduplicated audience of over 35M. The website saw fluctuations, with visits peaking in December 2024 at roughly 162M and experiencing a dip in February 2025.

• App Engagement: The app’s monthly active users remained around 11M, highlighting consistent mobile engagement.

• Ad Spend & Channels: PayPal's monthly advertising activity varied, with notable spending in December 2024 and January 2025, primarily on Facebook and Instagram, generating millions of impressions.

Volksbanken Raiffeisenbanken (VR)

VR’s presence is extensive across multiple websites, including berliner-volksbank.de, schwaebisch-hall.de, and volksbank-ulm-biberach.de, along with the VR Banking - einfach sicher app.

• Audience Trends: The monthly deduplicated audience consistently exceeded 6.5M across all platforms. Berliner-volksbank.de experienced a notable peak in December 2024, while schwaebisch-hall.de saw a spike in January 2025.

• App Engagement: The app maintained steady growth, with monthly active users rising slightly to over 4M by March 2025.

• Ad Spend & Channels: VR's monthly ad spend showed a significant decrease in January 2025 but rebounded in February and March, with a strong presence on Instagram and TikTok.

CHECK24

CHECK24's digital ecosystem includes check24.de and the CHECK24 Vergleiche app.

• Audience Trends: CHECK24 saw a substantial increase in web visits in January 2025, reaching over 160M. The monthly deduplicated audience remained above 15M.

• App Engagement: The app’s monthly active users peaked in January 2025 at over 4M, reflecting heightened user interaction.

• Ad Spend & Channels: Advertising efforts spiked in November 2024, with significant investments on YouTube, driving extensive impressions.

Conclusion

The first quarter of 2025 illustrated diverse strategies and performance across leading financial brands in Germany. Sensor Tower’s robust data offerings provide deep insights into these trends, demonstrating the power of cross-platform analysis. As the financial services sector continues to evolve, such detailed insights remain crucial for understanding user behavior and optimizing engagement strategies.

For more information on Sensor Tower’s comprehensive data solutions, visit our Web Insights, App Performance Insights, and Pathmatics.