Leading Brands in Germany's Jobs & Education Sector: Q1 2025 Analysis

Introduction

In the dynamic landscape of Jobs & Education in Germany, several brands are distinguished by their impressive reach and engagement. This article explores the performance of three leading brands—Duolingo, Indeed, and Bundesagentur für Arbeit—by analyzing data trends from Q4 2024 to Q1 2025. Sensor Tower provides unparalleled insights into these brands' cross-platform presence, leveraging data from web, app, and advertising channels.

Duolingo

Duolingo's digital presence is robust, featuring its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends:

  • The website experienced fluctuations, with visits peaking in December 2024 at over 18M and a noticeable dip in January 2025 to around 13M.

  • The monthly deduplicated audience steadily increased, reaching approximately 7.9M by March 2025.

• App Engagement:

  • Monthly active users on the app rose from about 3.5M in October 2024 to nearly 4M by March 2025, indicating a consistent upward trend.

• Ad Spend & Channels:

  • A dramatic increase in monthly ad spend was observed in March 2025, with expenditures exceeding $280K, primarily through Snapchat, which garnered over 108M impressions.

Indeed

Indeed's presence is notable, with its website, indeed.com, and the Indeed Job Search app.

• Audience Trends:

  • The website consistently attracted high traffic, peaking at over 94M visits in January 2025.

  • The monthly deduplicated audience remained stable, slightly above 6.4M in March 2025.

• App Engagement:

  • The app's monthly active users peaked at about 3.1M in March 2025, showing a recovery from a dip in December 2024.

• Ad Spend & Channels:

  • Significant monthly ad spend was noted in January 2025, reaching nearly $940K, with Instagram being a major channel, generating substantial impressions.

Bundesagentur für Arbeit (Federal Employment Agency)

The Federal Employment Agency's digital footprint includes arbeitsagentur.de and bmas.de, alongside the AzubiWelt app.

• Audience Trends:

  • The main website saw visits peak at over 61M in March 2025, while bmas.de had more modest traffic, with visits declining to around 293K.

• App Engagement:

  • The AzubiWelt app maintained stable activity, with monthly active users hovering around 5.4K in March 2025.

• Ad Spend & Channels:

  • Monthly ad expenditures peaked in October 2024 at over $790K, with Snapchat being a dominant channel.

Conclusion

Each brand in Germany's Jobs & Education sector demonstrates unique strengths across platforms. Duolingo shows strong app engagement, Indeed excels in web traffic, and the Federal Employment Agency maintains a substantial online presence. Sensor Tower's comprehensive data insights are invaluable for understanding these trends, offering detailed cross-referencing of web, app, and advertising data. Discover more with our Web Insights, App Performance Insights, and Pathmatics offerings.