Leading Brands in Germany's Music & Podcasts Category: Q1 2025 Analysis

The music and podcasts sector continues to thrive, with major brands like Spotify, YouTube Music, and SoundCloud Limited leading the charge in Germany. In this article, we'll explore their performance from Q4 2024 to Q1 2025. Sensor Tower's comprehensive data provides insights into cross-platform user behavior, highlighting trends in web and app engagement.

Spotify

Spotify's digital presence is robust, featuring its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends:

  • The monthly deduplicated audience remained stable above 20M throughout the quarter.

  • The website saw visits fluctuating between 156M and 169M, with unique monthly visits consistently around 3.3M.

  • The app maintained over 15M monthly active users, showing a slight increase by March.

• Ad Spend & Channels:

  • Monthly ad spend peaked in December with over $840K, dropping significantly in the following months.

  • Channels like Instagram and Snapchat dominated, with significant impressions on Instagram in November and March.

YouTube Music

YouTube Music's platform includes music.youtube.com and the YouTube Music app.

• Audience Trends:

  • The monthly deduplicated audience hovered around 6.5M, with a notable web and app visitor overlap.

  • Website visits peaked in January at nearly 198M, with unique monthly visits slightly over 1.4M.

  • The app saw stable monthly active users, maintaining around 9M throughout the quarter.

• Ad Spend & Channels:

  • Minimal monthly ad spend was recorded, primarily on Instagram, with negligible impressions.

SoundCloud Limited

SoundCloud Limited is accessible via soundcloud.com and the SoundCloud: Discover New Songs app.

• Audience Trends:

  • The true monthly deduplicated audience exceeded 3.3M consistently, with a balanced web and app user base.

  • Website visits showed an upward trend, reaching nearly 49M in March.

  • The app maintained over 3.3M monthly active users, with a peak in March.

• Ad Spend & Channels:

  • Monthly ad spend remained steady, with a focus on YouTube and Instagram, providing substantial impressions.

Conclusion

The Music & Podcasts category in Germany exhibits dynamic trends across leading brands. Sensor Tower's data offers unparalleled insights into these patterns, demonstrating the importance of cross-platform analysis. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights. This consolidated data empowers decision-makers to strategically navigate the evolving digital landscape.