Leading Music & Podcasts Brands in Germany: Q1 2025 Insights

Introduction

In the ever-evolving Music & Podcasts category, brands like Spotify, YouTube Music, and SoundCloud Limited continue to dominate the German market. Leveraging Sensor Tower's comprehensive datasets, we explore the performance and trends of these leading brands from Q4 2024 to Q1 2025. Sensor Tower's unique ability to cross-reference web, app, and advertising data offers unparalleled insights into cross-platform user behavior.

Spotify

Spotify's digital presence is robust, with its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: Spotify maintained a stable monthly true audience, consistently above 20M throughout the quarter. Web traffic showed fluctuations, with visits peaking in March at around 166M.

• App Engagement: The app's monthly active users remained steady, hovering around 19M.

• Ad Spend & Channels: Spotify's monthly ad spend varied, with a notable dip in February. Facebook and Instagram were key channels, generating significant impressions, particularly in December.

YouTube Music

YouTube Music's digital strategy is evident through its website, music.youtube.com, and the YouTube Music app.

• Audience Trends: The monthly true audience remained stable, with numbers around 6.5M. Website visits peaked in January at approximately 194M.

• App Engagement: Monthly active users on the app were consistent, averaging close to 5.9M.

• Ad Spend & Channels: Monthly ad spending was minimal, with occasional spikes on Instagram contributing to modest impressions.

SoundCloud Limited

SoundCloud's reach extends through its website, soundcloud.com, and the Soundcloud: The Music You Love app.

• Audience Trends: Monthly true audience numbers were stable, hovering around 3.3M. Website visits reached a high of 50M in March.

• App Engagement: The app maintained a consistent monthly active user base with active users around 2.4M.

• Ad Spend & Channels: SoundCloud's monthly ad spend was relatively stable, with YouTube being a significant channel for impressions.

Conclusion

In Q1 2025, Spotify, YouTube Music, and SoundCloud Limited have demonstrated strong digital presences across web and app platforms. Sensor Tower's comprehensive data offerings continue to provide critical insights into the evolving landscape of the Music & Podcasts category, enabling brands to make informed strategic decisions. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.