Leading Brands in Web Development: Q1 2025 Overview

Introduction

In the first quarter of 2025, the web development landscape in Germany experienced dynamic shifts, with leading players such as Shopify Inc., IONOS, and Wix.com, Inc. demonstrating substantial engagement across their digital platforms and apps. Leveraging Sensor Tower’s comprehensive data, this article delves into the trends and performance metrics that defined this quarter.

Shopify Inc.

Shopify continues to maintain a robust digital presence, operating two primary websites, myshopify.com and shopify.com, along with apps like Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends:

  • myshopify.com: Monthly visits remained stable, peaking in February at over 960K.

  • shopify.com: Experienced fluctuations, with March reaching approximately 42M monthly visits.

  • The monthly deduplicated audience stayed above 100K throughout the quarter.

• App Engagement:

  • Shop: All your favorite brands saw a rise in monthly active users, exceeding 32K by March.

  • Shopify - Your Ecommerce Store maintained stability, with monthly active users around 80K.

• Ad Spend & Channels:

  • Monthly ad spend peaked in March at approximately $4M, with impressions surpassing 770M.

  • Facebook and Instagram were dominant channels, significantly contributing to monthly impressions.

IONOS

IONOS, known for its powerful web presence at ionos.com, engages users through the IONOS app.

• Audience Trends:

  • Monthly web visits peaked in January with over 35M, showcasing a strong presence.

  • True monthly audience numbers remained high, consistently above 780K.

• App Engagement:

  • The IONOS app experienced gradual growth, reaching around 59K monthly active users by March.

• Ad Spend & Channels:

  • Monthly ad spend was highest in October at over $700K.

  • Desktop video dominated ad channels, providing substantial monthly impressions.

Wix.com, Inc.

Wix.com, renowned for its website wix.com and the Wix - Website Builder app, showcased notable performance.

• Audience Trends:

  • Monthly web visits surged in March to over 23M, indicating strong engagement.

  • The monthly deduplicated audience consistently exceeded 300K.

• App Engagement:

  • The app maintained a stable user base, with monthly active users exceeding 60K by March.

• Ad Spend & Channels:

  • Monthly ad spend peaked in March at around $600K.

  • YouTube was a key channel, delivering the majority of monthly impressions.

Conclusion

Shopify Inc., IONOS, and Wix.com, Inc. each demonstrated unique strengths in Q1 2025, employing distinct strategies across web and app platforms. Sensor Tower’s unparalleled data insights, including Web Insights, Pathmatics, and App Performance Insights, provide critical understanding of these trends. These insights empower businesses to make informed decisions and capitalize on market opportunities, reinforcing Sensor Tower’s position as a vital resource for decision-makers.