Leading Brands in Investing & Financial Management: Q1 2025 Overview

In Q1 2025, the Investing & Financial Management category witnessed significant engagement across several leading brands. This article delves into the performance and trends of three prominent players: Investing.com, Binance, and Trade Republic Bank GmbH. Utilizing Sensor Tower's unparalleled data insights, we explore how these brands have captured their audiences across web and app platforms.

Investing.com (Fusion Media Limited LLC)

Investing.com has established a strong digital footprint, both through its website investing.com and the Investing.com: Stock Market app.

• Audience Trends: Over the past months, investing.com maintained a stable monthly deduplicated audience consistently above 1.7M, with visits peaking at 36M in March 2025.

• App Engagement: The app saw a steady monthly increase in active users, reaching over 125K by March 2025, indicating a growing interest in mobile platforms.

• Ad Spend & Channels: Notably, Investing.com did not allocate any budget to monthly advertising during this period, focusing instead on organic growth.

Binance (BAM Trading Services Inc.)

Binance continues to be a powerhouse in the crypto trading space, leveraging its website binance.com and the Binance: Buy Bitcoin & Crypto app.

• Audience Trends: Binance.com experienced fluctuations, with visits peaking at over 24M in December 2024. The monthly deduplicated audience was robust, consistently exceeding 1.3M.

• App Engagement: The app maintained a high level of engagement, with monthly active users peaking at around 290K in January 2025.

• Ad Spend & Channels: Binance invested significantly in monthly advertising, with total spend peaking in December 2024 at over $320K, primarily through Facebook and Instagram.

Trade Republic Bank GmbH

Trade Republic's presence is marked by its website traderepublic.com and the Trade Republic: Broker & Bank app.

• Audience Trends: The website showed consistent growth, with visits surpassing 1.6M in March 2025. The monthly deduplicated audience remained above 1M throughout the quarter.

• App Engagement: The app saw a steady monthly increase in active users, exceeding 620K by March 2025, reflecting a strong mobile user base.

• Ad Spend & Channels: Trade Republic significantly increased its monthly ad spend, peaking at over $400K in January 2025, with Instagram being the primary channel for impressions.

Conclusion

The first quarter of 2025 highlighted the dynamic strategies of Investing.com, Binance, and Trade Republic in capturing and engaging audiences across digital platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, enabling brands to optimize their cross-platform strategies effectively. These insights empower decision-makers to drive growth and achieve strategic objectives with precision.