Leading Brands in France's Education & Training Sector: Q1 2025 Overview

In the rapidly evolving world of digital education, a select few brands continue to lead the charge in France's Education & Training category. As we step into Q1 2025, Sensor Tower data highlights the impressive performance and trends of Duolingo, Babbel, and Brainly. Let's explore their digital footprints across websites and apps, and their strategic advertising efforts.

Duolingo

Website and App Presence:

• Website: duolingo.com

• App: Duolingo - Language Lessons

Audience Trends:

• The monthly deduplicated audience for Duolingo remained stable, exceeding 6.5M from Q4 2024 to Q1 2025.

• Web vs. App: The app dominated with over 6M monthly app-only visitors, while web-only visitors hovered around 160K.

App Engagement:

• Monthly active users increased steadily, reaching approximately 4.9M by March 2025, showcasing a consistent rise in mobile engagement.

Ad Spend & Channels:

• Duolingo's monthly ad spend peaked in February 2025 at over $170K, with monthly impressions surpassing 45M.

• Channels: Instagram was the primary channel, with significant impressions, followed by Facebook and YouTube.

Babbel (Lesson Nine GmbH)

Website and App Presence:

• Website: babbel.com

• App: Babbel - Language Learning

Audience Trends:

• Babbel's website visits surged in March 2025, reaching over 8.7M, a significant spike from previous months.

• Web vs. App: The app maintained a stable monthly audience, with around 440K app-only visitors.

App Engagement:

• The app's monthly active users remained consistent, averaging around 165K.

Ad Spend & Channels:

• Monthly ad spend was highest in November 2024, exceeding $640K, with a focus on Facebook and Instagram channels.

Brainly, Inc.

Website and App Presence:

• Website: brainly.com

• App: Brainly: AI Homework Helper

Audience Trends:

• Brainly saw fluctuations, with visits peaking in January 2025 at over 880K.

• Web vs. App: The app consistently attracted more users, with the web audience showing variability.

App Engagement:

• Monthly active users slightly decreased, stabilizing around 97K by March 2025.

Ad Spend & Channels:

• Monthly ad spend was minimal, with a small presence on Instagram and Facebook, indicating a more organic growth strategy.

Conclusion

The Education & Training category in France continues to be vibrant, with Duolingo, Babbel, and Brainly leading the way. Sensor Tower's comprehensive data provides unparalleled insights into these brands' cross-platform performances. By leveraging Web Insights, Pathmatics, and App Performance Insights, stakeholders can make informed decisions to navigate this dynamic market landscape effectively.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.