Leading Brands in France's Film & Television Category: Q1 2025 Insights

In the dynamic landscape of Film & Television, leading brands in France have demonstrated significant engagement across both web and app platforms. In Q1 2025, Netflix, Groupe Canal+, and e-TF1 held prominent positions, reflecting diverse audience interactions and advertising strategies. This article explores their performance using data insights from Sensor Tower.

Netflix, Inc.

Netflix remains a dominant force in the Film & Television sector, with its digital presence encompassing netflix.com and the Netflix app.

• Audience Trends: From Q4 2024 to Q1 2025, Netflix's website visits peaked in December with over 345M visits, followed by a decrease to around 272M by March. The monthly deduplicated audience remained stable above 14M throughout the quarter, with web-only visitors slightly declining.

• App Engagement: The app maintained a strong monthly active user base, peaking at over 12.7M in December before settling to around 11.9M in March.

• Ad Spend & Channels: Netflix's monthly advertising spend saw fluctuations, with a notable peak in December exceeding $3M. Facebook and Instagram were primary channels, with Facebook delivering impressions over 350M in December.

Groupe Canal+

Groupe Canal+ demonstrated consistent growth across its platforms, including canalplus.com and the myCANAL app.

• Audience Trends: The website visits showed a steady increase, reaching over 335M by March. The monthly deduplicated audience also grew, surpassing 13.7M in March, with a balanced mix of web and app users.

• App Engagement: The myCANAL app maintained stability, with monthly active users consistently around 1.8M throughout the quarter.

• Ad Spend & Channels: Monthly advertising spend peaked in December at approximately $1.5M, with Facebook and Instagram being key channels, each delivering significant impressions.

e-TF1

e-TF1's digital presence includes tf1.fr and the TF1+ app, showcasing diverse audience engagement.

• Audience Trends: The website experienced fluctuating visits, with a notable increase to over 357M in March. The monthly deduplicated audience remained stable, reaching over 11M.

• App Engagement: The TF1+ app saw monthly active users ranging from 1.2M to 1.4M, indicating a consistent mobile user base.

• Ad Spend & Channels: e-TF1's monthly advertising spend was modest, with peaks in December and March, primarily focused on Facebook and Instagram.

Conclusion

The Q1 2025 data highlights varied strategies and audience interactions across leading Film & Television brands in France. Through Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, brands can gain unparalleled insights into cross-platform user behavior, essential for strategic planning and market leadership.