Leading Brands in France's Food & Dining Services: Q1 2025 Insights

In the competitive realm of Food & Dining Services in France, several brands have emerged as leaders in Q1 2025. This article delves into the performance and trends of UberEATS, McDonald's, and U Drive (CoursesU.com), highlighting their substantial audience reach across websites and apps. Thanks to Sensor Tower's comprehensive data, we gain unique insights into these brands' cross-platform user behavior.

UberEATS: Dominating the Food Delivery Scene

UberEATS maintains a strong digital presence with its website ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: From Q4 2024 to Q1 2025, the website consistently garnered over 20M visits monthly, with a notable peak in February reaching approximately 25M. The monthly true audience remained stable, hovering around 9.8M in Q1.

• App Engagement: The app saw a steady increase in monthly active users, starting from 8M in October 2024 and reaching about 8.4M by March 2025.

• Ad Spend & Channels: Monthly advertising efforts decreased from over $2M in October 2024 to approximately $1.2M by March 2025, with Facebook and Instagram being the primary channels for impressions.

McDonald's: A Staple in Dining Services

McDonald's engages its audience through mcdonalds-recrute.fr and mcdonalds.com, alongside the McDonald's app.

• Audience Trends: The website mcdonalds.com experienced a remarkable increase in monthly visits, peaking at over 12M in March 2025. The monthly true audience remained consistent, with 6.3M visitors in March.

• App Engagement: The app maintained stability, with monthly active users slightly decreasing from 5.6M in October 2024 to around 5.4M by March 2025.

• Ad Spend & Channels: Monthly ad expenditure was robust, with a peak of over $1.4M in February 2025. YouTube and TikTok were significant channels, delivering substantial impressions.

U Drive (CoursesU.com): A Reliable Grocery Partner

U Drive operates via its website coursesu.com and the Courses U vos courses en ligne app.

• Audience Trends: The website observed fluctuations, with monthly visits peaking at over 51M in March 2025. Monthly true audience numbers remained around 3.3M.

• App Engagement: The app's monthly active users were stable, with numbers close to 1.1M throughout the period.

• Ad Spend & Channels: Monthly advertising was minimal, with spend decreasing from $18K in October 2024 to approximately $4K by March 2025, primarily using YouTube.

Conclusion

In conclusion, the Q1 2025 performance of UberEATS, McDonald's, and U Drive highlights their significant presence in France's Food & Dining Services category. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into their cross-platform audience engagement. As these brands continue to evolve, Sensor Tower remains an essential tool for understanding market dynamics, offering unique advantages for decision-makers.