Leading Brands in France's Investing & Financial Management Sector: Q1 2025 Analysis

Introduction

In the dynamic world of investing and financial management, a few brands have emerged as leaders in France, showcasing significant monthly deduplicated audience numbers across their websites and apps. This article delves into the performance of Binance, Capital.com, and Trade Republic Bank GmbH from Q4 2024 to Q1 2025. Utilizing Sensor Tower's comprehensive data, we provide insights into their audience trends, app engagement, and advertising strategies.

Binance (BAM Trading Services Inc.)

Binance's digital presence is prominently represented by its website, binance.com, and the app Binance: Buy Bitcoin & Crypto.

• Audience Trends: Binance.com experienced fluctuating web visits, peaking in November 2024 with over 24M visits. The monthly deduplicated audience remained stable above 1.9M in Q1 2025, with a notable decrease in March. The mobile platform dominated, with the app-only visitors consistently exceeding 1.5M.

• App Engagement: The app saw a peak in monthly active users in December 2024, reaching over 570K, before a gradual decline to approximately 450K by March 2025.

• Ad Spend & Channels: Binance's monthly advertising spend saw a substantial peak in December at over $240K, predominantly leveraging Facebook for impressions. The spend significantly dropped in March to around $15K, reflecting a strategic shift.

Capital.com (Capital Com SV Investments Ltd)

Capital.com's web presence is anchored by capital.com and its Aktien app - Capital.com.

• Audience Trends: Capital.com observed a surge in unique visits in January 2025, reaching over 2.4M. The monthly deduplicated audience showed variability, peaking at over 2.4M in January, with the web-only visitors being the majority.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 50K throughout the period.

• Ad Spend & Channels: A significant increase in monthly ad spend was noted in March 2025, exceeding $110K, primarily focused on YouTube, which delivered substantial impressions.

Trade Republic Bank GmbH

Trade Republic's digital footprint includes traderepublic.com and the Trade Republic: Broker & Bank app.

• Audience Trends: The website saw a peak in January 2025 with visits surpassing 1.8M. The monthly deduplicated audience consistently grew, reaching over 1.2M by March, with a strong mobile presence.

• App Engagement: The app's monthly active users rose steadily, peaking at over 1.2M in March 2025, indicating robust mobile engagement.

• Ad Spend & Channels: Trade Republic's monthly ad spend was highest in January 2025, exceeding $900K, with a focus on TikTok and YouTube channels, generating extensive impressions.

Conclusion

The analysis of these leading brands in France's Investing & Financial Management sector reveals distinct strategies and audience engagement trends. Binance, Capital.com, and Trade Republic each demonstrate unique strengths across web and mobile platforms. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, enabling brands to navigate the competitive landscape effectively.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.