Leading Brands in the UK Advertising & Marketing Sector: Q1 2025 Analysis

Introduction

In the ever-evolving landscape of advertising and marketing, certain brands have emerged as leaders in the United Kingdom. In Q1 2025, Fiverr International Limited, YouGov, and HubSpot, Inc. have demonstrated significant digital presence, driven by their websites and apps. This article delves into their performance, highlighting trends and insights derived from Sensor Tower's comprehensive datasets.

Fiverr International Limited

Fiverr's digital ecosystem includes its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: From Q4 2024 to Q1 2025, fiverr.com experienced fluctuations in visits, peaking in December with over 10M visits and stabilizing around 9M in early 2025. The monthly true audience remained steady above 400K throughout Q1 2025, with a noticeable shift towards web usage over app engagement.

• App Engagement: The Fiverr app saw a dip in monthly active users in February, around 200K, before rebounding to approximately 230K in March.

• Ad Spend & Channels: Fiverr's ad strategy maintained a consistent spend, with monthly investments varying between $1.6M and $2.2M. YouTube and desktop video were significant channels, delivering high monthly impressions, especially in January with over 245M impressions.

YouGov

YouGov's presence is marked by its website, today.yougov.com, and the YouGov app.

• Audience Trends: The website maintained a stable visit count, hovering around 4M monthly visits. Monthly true audience figures exceeded 440K in March, with a balanced distribution between web and app users.

• App Engagement: The YouGov app's monthly active users remained relatively stable, averaging around 85K throughout the period.

• Ad Spend & Channels: Monthly ad spend increased gradually, peaking at approximately $188K in February, primarily through Instagram, which consistently delivered high monthly impressions.

HubSpot, Inc.

HubSpot's digital assets include hubspot.com and the HubSpot app.

• Audience Trends: HubSpot's website visits peaked in January with nearly 20M visits, showcasing robust engagement. The monthly true audience consistently hovered around 330K in early 2025, with a predominant web presence.

• App Engagement: Monthly active users for the HubSpot app saw growth, reaching nearly 19K by March, indicating increased mobile engagement.

• Ad Spend & Channels: With monthly ad spend ranging between $630K and $1.1M, HubSpot leveraged platforms like LinkedIn and YouTube for extensive reach, achieving over 205M monthly impressions in December.

Conclusion

Fiverr International Limited, YouGov, and HubSpot, Inc. have demonstrated strong digital performance in the UK advertising and marketing sector during Q1 2025. Sensor Tower's unparalleled data insights, encompassing web, app, and advertising metrics, provide a comprehensive view of these brands' strategies and market positioning. For businesses aiming to understand cross-platform user behavior, Sensor Tower remains an essential tool for informed decision-making.

For detailed insights, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.