Leading Brands in the UK's Education & Training Category: Q1 2025 Analysis

Introduction

In the ever-evolving landscape of education and training, certain brands have distinguished themselves through robust digital presence and user engagement. In the United Kingdom, Q1 2025 has seen Duolingo, Gauthtech Pte. Ltd. (Gauthmath), and Quizlet LLC at the forefront. Sensor Tower’s comprehensive data provides unique insights into these brands’ performance across web and app platforms, highlighting trends from Q4 2024 to Q1 2025.

Duolingo

Duolingo's digital footprint is noteworthy, with its website duolingo.com and the Duolingo - Language Lessons app leading the charge.

• Audience Trends: The website consistently attracted over 15M monthly visits, peaking in January 2025. The monthly true audience remained stable above 6M throughout Q1 2025, with a slight increase in app-only visitors.

• App Engagement: Monthly active users grew steadily, reaching over 6.2M by March 2025, indicating a strong preference for mobile learning.

• Ad Spend & Channels: Duolingo’s monthly ad spend showed fluctuations, with a notable increase in February 2025, primarily via Facebook and Instagram, garnering significant impressions.

Gauthtech Pte. Ltd. (Gauthmath)

Gauthmath’s presence is marked by its website gauthmath.com and the Gauth: AI Study Companion app.

• Audience Trends: The website experienced fluctuations, with visits ranging from 2.8M to 4.9M monthly. The monthly true audience hovered around 1.8M, with a significant portion accessing the app exclusively.

• App Engagement: Monthly active users surpassed 1.6M by March 2025, reflecting consistent engagement with the app.

• Ad Spend & Channels: A dramatic increase in monthly ad spend was observed, particularly in February and March 2025, with YouTube being a major channel, achieving millions of impressions.

Quizlet LLC

Quizlet’s educational offerings are accessible via quizlet.com and the Quizlet: Study with Flashcards app.

• Audience Trends: The website saw a surge in visits, particularly in December 2024, reaching over 36M. The monthly true audience numbers were stable around 800K in Q1 2025.

• App Engagement: Monthly active users increased to over 500K by March 2025, showcasing solid app engagement.

• Ad Spend & Channels: Monthly ad spend was concentrated in Q4 2024, with Instagram being the primary platform, delivering substantial impressions.

Conclusion

The Education & Training sector in the UK continues to thrive with brands like Duolingo, Gauthmath, and Quizlet leading the way. Sensor Tower’s unparalleled data insights reveal the critical role of cross-platform strategies in engaging audiences. With Web Insights, Pathmatics, and App Performance Insights, Sensor Tower remains the definitive source for understanding digital trends in this dynamic category.

For those seeking to delve deeper into these metrics, Sensor Tower’s offerings provide an indispensable resource for navigating the digital education landscape.