Leading Brands in GB's Family & Parenting Shopping Category: Q1 2025 Analysis

Introduction

In the dynamic Family & Parenting Shopping category, certain brands have distinguished themselves through their impressive digital footprints. This article explores the performance of three leading brands: D&D Beyond, Qustodio Technologies S.L., and Wizards of the Coast. Utilizing Sensor Tower's comprehensive data, we analyze trends from Q4 2024 to Q1 2025, focusing on audience engagement, app performance, and advertising strategies.

D&D Beyond

D&D Beyond is a leading platform for Dungeons & Dragons enthusiasts, known for its comprehensive digital tools and resources.

• Audience Trends:

  • dndbeyond.com experienced fluctuating visits, peaking at over 6M in December 2024 and stabilizing around 5M by March 2025.

  • The true monthly audience remained stable, consistently above 210K during the quarter.

• App Engagement:

  • The app maintained a steady monthly active user base, with active users averaging around 22K, indicating consistent user engagement.

• Ad Spend & Channels:

  • Monthly advertising spend decreased significantly, from over $230K in October 2024 to under $70K by March 2025.

  • Facebook and Instagram were key channels, with Facebook leading in monthly impressions.

Qustodio Technologies S.L.

Qustodio is renowned for its parental control solutions, offering robust tools to manage children’s digital activities.

• Audience Trends:

  • qustodio.com saw a steady increase in visits, reaching nearly 250K by March 2025.

  • The true monthly audience fluctuated, maintaining around 58K in early 2025.

• App Engagement:

  • The app's monthly active user base grew consistently, surpassing 17K by the end of Q1 2025.

• Ad Spend & Channels:

  • Monthly ad spend peaked in December 2024 at over $27K, focusing primarily on Facebook.

  • Monthly impressions were highest in January 2025, exceeding 6.8M.

Wizards of the Coast

Wizards of the Coast, a subsidiary of Hasbro, is famous for its iconic games, including Magic: The Gathering.

• Audience Trends:

  • wizards.com saw visits increase to over 81K by February 2025, with unique monthly visits peaking at around 7K.

  • The true monthly audience remained consistent, averaging around 9K.

• App Engagement:

  • Monthly active users for the Magic app remained stable, around 9K throughout the quarter.

• Ad Spend & Channels:

  • Monthly advertising expenditure was highest in November 2024 at nearly $477K, with significant monthly impressions on Facebook and Instagram.

  • A notable dip occurred in January 2025, with spend dropping below $123K.

Conclusion

These brands showcase diverse strategies and engagement patterns within the Family & Parenting Shopping category. Sensor Tower's unparalleled data, including Web Insights, Pathmatics, and App Performance Insights, provides critical insights into cross-platform user behavior. This comprehensive analysis underscores the importance of leveraging such data for strategic decision-making in the digital landscape.

For more detailed insights, explore Sensor Tower's offerings on Web Insights, Pathmatics, and App Performance Insights.