Leading Shopping Brands in GB: Q1 2025 Insights

In the dynamic world of online shopping, certain brands distinguish themselves through substantial reach and engagement across platforms. This article delves into the performance of leading brands in the Shopping category in Great Britain for Q1 2025, focusing on their monthly deduplicated audiences across websites and apps. We’ll explore data trends from Q4 2024 to Q1 2025 for Temu (Whaleco Inc.), Tesco Grocery, and eBay.

Temu (Whaleco Inc.)

Temu's digital presence is marked by its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: The monthly deduplicated audience for Temu remained stable, hovering around 25M throughout the quarter. The website, temu.com, saw an increase in unique visits from approximately 9.2M in December 2024 to over 10M by March 2025, with visits per unique visitor peaking at 20 in January.

• App Engagement: The app's monthly active users increased steadily, reaching nearly 13M by March 2025, indicating robust mobile engagement.

• Ad Spend & Channels: Temu’s monthly advertising spend peaked in January 2025 at over $11M, with significant impressions driven primarily through Facebook and Instagram channels.

Tesco Grocery

Tesco’s online footprint includes tesco.com and the Tesco Grocery & Clubcard app.

• Audience Trends: Tesco.com experienced a notable increase in unique visits, reaching over 8.4M in January 2025. The true monthly audience size grew to approximately 26M by March, with both web and app users contributing significantly.

• App Engagement: The Tesco app saw a rise in monthly active users, peaking at over 4.7M in March 2025, reflecting strong customer retention.

• Ad Spend & Channels: Tesco's monthly ad spend varied, with a notable dip in January but rebounding to nearly $3.9M in February, leveraging platforms like Facebook and TikTok for broad reach.

eBay

eBay's digital ecosystem includes ebay.com and the eBay app.

• Audience Trends: eBay.com maintained a high number of unique visits, consistently over 14M per month. The monthly deduplicated audience slightly decreased from 24.7M in December 2024 to 23.8M by March 2025.

• App Engagement: The eBay app's monthly active users remained stable, with figures just under 5M throughout the quarter, showing consistent mobile user engagement.

• Ad Spend & Channels: eBay's monthly advertising spend decreased over the months, with March seeing a spend of around $1.5M, focusing on platforms like YouTube and Instagram for visibility.

Conclusion

The Q1 2025 data from Sensor Tower showcases the diverse strategies of leading shopping brands in Great Britain. Each brand has effectively leveraged both web and app platforms to maintain and grow their audiences. Sensor Tower’s comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into these cross-platform dynamics. As the digital shopping landscape evolves, these insights are crucial for understanding consumer behavior and brand performance.

For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.