Leading Shopping Brands in the UK: Q1 2025 Insights

Introduction

In the ever-evolving UK shopping landscape, Q1 2025 has spotlighted significant performances from major brands such as Amazon, eBay, and Temu. Utilizing Sensor Tower’s comprehensive analytics, this article delves into the trends and insights defining these brands' digital presence across both web and app platforms. Spanning from Q4 2024 to Q1 2025, we capture pivotal shifts in audience behavior and advertising strategies.

Amazon

Amazon's digital ecosystem encompasses its website, amazon.com, and the Amazon Shopping app.

• Audience Trends: Between October 2024 and March 2025, amazon.com maintained a stable monthly true audience above 33M, with a slight dip in February. Web visitors consistently outnumbered app users, although the app's monthly audience showed a gradual increase.

• App Engagement: The Amazon Shopping app maintained a steady monthly active user base around 19M, with a slight increase in March, indicating stable mobile engagement.

• Ad Spend & Channels: Amazon's monthly advertising expenditure peaked in December, exceeding $22M, with impressions surpassing 2.5B. Primary channels included Facebook and YouTube, reflecting a focus on social media and OTT platforms.

eBay

eBay's digital presence is defined by its website, ebay.com, and the eBay app.

• Audience Trends: eBay's monthly true audience remained stable around 26M, with web-only visitors leading. A slight decline in February was followed by recovery in March.

• App Engagement: The eBay app maintained approximately 15M monthly active users, showing consistent engagement over the months.

• Ad Spend & Channels: eBay's monthly advertising expenditure decreased from October to March, with significant investment in YouTube and Instagram. Total impressions peaked at nearly 1B in October.

Temu (Whaleco Inc.)

Temu's shopping experience is accessible via temu.com and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu's monthly true audience fluctuated around 25M, with a strong mobile presence. The app-only monthly audience consistently outnumbered web-only visitors, highlighting a mobile-first strategy.

• App Engagement: The app's monthly active users remained stable, exceeding 16M throughout the period, with a slight uptick in March.

• Ad Spend & Channels: Temu's monthly ad spend was robust, peaking in January with over $11M. Facebook was the dominant channel, driving substantial impressions.

Conclusion

The Q1 2025 UK shopping category highlights diverse strategies across Amazon, eBay, and Temu. Each brand's ability to engage audiences through both web and app platforms, alongside targeted advertising, underscores the importance of a comprehensive digital strategy. Sensor Tower's unparalleled data insights provide a critical view into these trends, empowering brands to navigate the competitive landscape effectively. By leveraging Sensor Tower's consolidated data, decision-makers can gain unique advantages in crafting strategic initiatives that resonate with their target audiences.