Top 5 Beauty Retail Apps in Austria: iOS Performance in Q1 2025

In the first quarter of 2025, the leading beauty retail applications on iOS in Austria showcased varying trends in downloads and active users, according to data from Sensor Tower.

Mein dm experienced a notable increase in weekly downloads, peaking at approximately 7.6K in mid-February. Active users also rose, reaching around 43.8K in the same period before settling at 36.2K by the end of March.

BIPA Österreich saw fluctuating download numbers, starting at 2K and closing the quarter at a similar level. Although active user data wasn't available, the steady download pattern suggests consistent interest.

Notino: profumi e cosmetici showed a surge in weekly downloads, with a high of 3.8K in late February. Active users mirrored this trend, peaking at about 11.8K before a slight decrease to 9.2K.

Douglas - Parfüm & Kosmetik maintained stable weekly downloads, with a slight increase towards the end of the quarter, reaching 1.5K. Active users remained consistent, ending at around 9.6K.

Rituals Home & Body Cosmetics had more modest download figures, fluctuating between 600 and 900 throughout the quarter. Active users showed a small increase, closing at 3.8K.

These insights from Sensor Tower provide a snapshot of the dynamic beauty retail app landscape in Austria, highlighting user engagement and download patterns for Q1 2025. For more detailed insights, visit Sensor Tower.