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In the first quarter of 2025, the top gacha games on iOS in the United Kingdom showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at the trends for each game, based on data from Sensor Tower.
Whiteout Survival from Century Games Pte. Ltd. displayed a steady weekly revenue, peaking at around $320K at the end of March. Weekly downloads saw a decline from 57.8K to 19.7K throughout the quarter, while weekly active users fluctuated, closing the quarter at approximately 147.7K.
Last War:Survival experienced a significant peak in weekly revenue reaching $448K in early February. Downloads began at 59.7K and decreased to 31.1K by the end of March. Weekly active users showed a positive trend, rising from 423.2K to 449.6K over the quarter.
8 Ball Pool™ from Miniclip.com maintained a consistent revenue stream, with peaks and troughs, ending March with approximately $83.3K. Downloads decreased from 34.8K to 15.2K, while active users saw a decline, finishing the quarter at around 472.9K.
Pokémon TCG Pocket by The Pokemon Company saw revenue spikes, notably a peak of $377.7K in late January. Downloads varied, starting at 29.9K and ending at 19.1K. Active users fluctuated but ultimately increased to 488.7K by the end of March.
EA SPORTS FC™ Mobile Soccer from Electronic Arts showed a consistent revenue with some variation, ending March around $93.3K. Downloads were relatively stable, closing at 11.3K. Active users remained steady, finishing the quarter at about 285.2K.
These insights highlight the dynamic nature of the gacha game market on iOS in the UK, reflecting shifts in player engagement and spending habits. For more detailed analysis and insights, visit Sensor Tower.