Top 5 iOS Insurance Apps in South Africa: Q1 2025 Performance

In the first quarter of 2025, South Africa's iOS insurance app market showcased notable trends in user engagement and downloads. Here's a closer look at the top-performing apps based on Sensor Tower data.

Discovery maintained a consistent download rate throughout the quarter, beginning with over 3K downloads and peaking at approximately 3.8K in early January. The app's weekly active users fluctuated, starting at 133K and reaching a peak of 160K in late January.

Clientèle saw a gradual increase in downloads, starting at 639 and rising to over 1.4K by the end of March. Despite the lack of revenue data, the app's download trends indicate growing interest.

The Momentum App experienced varied download numbers, with a notable surge to 1.3K in early March, before settling back to around 988 downloads by the end of the quarter.

Naked Insurance downloads were steady, with a high of 1.2K in late January. The app maintained a consistent user base, with downloads hovering around 900 in the latter part of the quarter.

OUTsurance demonstrated stable download activity, peaking at 1.1K in late January. The app consistently engaged users, reflected in its steady download numbers.

For more detailed insights and data, visit Sensor Tower. The trends observed in Q1 2025 highlight the dynamic nature of the insurance app market in South Africa, with varying user engagement levels across top apps.