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In the first quarter of 2025, Portugal's iOS lifestyle app market saw varied performance across the top five applications. Here's a closer look at the trends in downloads and active users, based on data from Sensor Tower.
Hacoo - sara lower price mart began the quarter with a strong presence, peaking at around 11K downloads in early January. However, downloads gradually decreased, reaching approximately 2.7K by the end of March. The app maintained a consistent user base, with weekly active users fluctuating between 20K and 27K.
Glovo: Food Delivery, Takeaway experienced a steady stream of downloads, ranging from about 4.8K to 7.6K weekly. Active users remained robust, hovering around 60K to 67K throughout the quarter.
Pinterest maintained a consistent download rate, with numbers declining slightly from 5.3K to 3.1K over the quarter. Despite this, the platform enjoyed a stable active user base, with figures consistently around 900K.
Apple Invites, a new entrant, saw a significant initial surge with over 32K downloads in its first week post-launch. However, downloads tapered off to just over 1K by the end of March. Active users followed a similar trend, starting at approximately 24K and decreasing to 8.7K.
Mundo Galp: Energia showed stable download numbers, ranging from 2K to 2.6K weekly. This app's active user data wasn't available, but its consistent download trend indicates a steady interest.
For more detailed insights and data, visit Sensor Tower.