Top 5 iOS Personal Finance Apps in Australia: Q1 2025

In the first quarter of 2025, several personal finance apps on iOS in Australia stood out with notable trends in downloads, revenue, and active users, according to Sensor Tower data.

WeMoney: Pay off debt faster saw a strong start in weekly revenue, peaking at around $5K in early January before gradually declining to roughly $724 by the end of March. Downloads followed a similar pattern, starting at 11K in the first week of January and tapering off to about 2.3K. Active users remained relatively stable, fluctuating around 54K throughout the quarter.

Splitwise experienced a steady decline in weekly revenue, beginning at $2.2K and decreasing to approximately $811 by quarter’s end. Downloads fluctuated, peaking at 4.8K in late February. Active users showed a dip mid-quarter, dropping from 115K to 91K before recovering to around 103K.

The Buddy: Budget Planner App had a consistent decline in revenue from $3K to around $696. Downloads and active users also trended downward, with downloads decreasing from 4.6K to 1.9K and active users dropping from 5.2K to 3.2K over the quarter.

CDFpay showed a unique pattern in downloads, starting at 346 and peaking at 5.3K in late January, before gradually declining to 533 by the end of March.

Finally, Smartsalary maintained a steady download rate initially before experiencing a spike, reaching 3.1K at the end of the quarter.

These insights provide a snapshot of the dynamic landscape of personal finance apps in Australia, with further details and analysis available through Sensor Tower.