State of AI Apps Report 2025 is Live!
In the first quarter of 2025, personal finance apps on iOS in Mexico saw varied performance in terms of downloads, revenue, and active users. Here's a closer look at the top five applications in this category, based on data from Sensor Tower.
Splitwise experienced a steady rise in weekly revenue, peaking at around $2.4K by the end of March. Downloads fluctuated, with a notable spike to 1.1K mid-January, while active users increased consistently, reaching over 31K by March 31.
For Expense Tracker - MonAi, revenue showed modest growth, closing the quarter at approximately $360. Downloads were initially high at 1.1K but dropped significantly, with a slight recovery towards the end of March.
Budget Flow | Expense Tracker had minimal activity in downloads until late March, when it surged to over 3K. Revenue remained low, with a peak of $114 in late January.
The Budget Planner App - Fleur saw a gradual decline in active users from over 3K to about 1.5K. Revenue decreased over the quarter, reaching its lowest point in early February before a slight recovery.
Finally, Expense Manager, Money Tracker had a significant increase in downloads at the end of February, reaching over 2K. Active users also rose, peaking at about 2.3K in early March.
These insights are just a glimpse of the trends observed in Q1 2025 for personal finance apps in Mexico. For more detailed analytics, visit Sensor Tower.