State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 iOS Personal Finance Apps in the US: Q1 2025 Performance
Explore the performance trends of the top 5 personal finance apps on iOS in the US during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, personal finance apps on the iOS platform in the United States showed varied performance trends. Here's a closer look at the top five applications in this category.
Rocket Money - Bills & Budgets experienced notable fluctuations in its weekly revenue, starting at approximately $87K at the beginning of the quarter and peaking at around $116K by the end of March. Weekly downloads began at 336K, with a gradual decline to about 84K by the quarter's end. Active users remained relatively stable, hovering around 3.3M throughout.
MoneyLion: Banking & Cash Back saw a consistent weekly download rate, initially at 214K and decreasing to 43K by the end of March. Active users peaked at 1.4M in early February, later stabilizing around 963K.
Albert: Budgeting and Banking maintained a steady download rate, beginning at 54K and ending at 30K. Active users fluctuated, peaking at 511K in late February before declining to 419K by the end of the quarter.
Empower® showed a stable download trend with a slight increase from 35K to 38K. Active users increased significantly, reaching a peak of 947K in late March.
Lastly, Cleo AI: Smart Money Manager saw a steady increase in weekly downloads from 34K to 36K. Active users grew from 315K to 372K by the end of March.
These insights are based on data from Sensor Tower, where further details are available for those interested in a deeper dive into app performance trends.
