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AI Insights · Timothy · March 2025
Top 5 iOS Shopping Apps in Europe: Q1 2025 Performance
Explore the performance trends of the top shopping apps in Europe on iOS during Q1 2025, with insights into downloads and active user metrics.
In the first quarter of 2025, the top shopping apps on iOS in Europe showcased varying trends in terms of downloads and active users. Here's a closer look at how each app performed, based on data from Sensor Tower.
Temu: Shop Like a Billionaire maintained a strong presence with weekly downloads generally above 900K, peaking at around 1.05M in mid-January. Its weekly active users hovered around 18M, with a slight dip towards the end of the quarter.
SHEIN - Shopping Online experienced an upward trend in downloads, starting at approximately 267K and rising to over 420K by late March. Active users also increased, reaching about 12.8M by the end of the quarter.
Lidl Plus saw a consistent rise in downloads, beginning at 267K and climbing to over 425K in late March. Active users grew steadily from 4.5M to over 5M during the quarter.
AliExpress - Shopping App had a fluctuating download pattern, starting at 256K and peaking at 388K in mid-March. Active users showed an increase, reaching nearly 6.9M towards the quarter's end.
IKEA had a moderate download range, with numbers around 196K at the start and slightly decreasing to 129K by the end of March. Active users were relatively stable, remaining close to 650K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
