State of AI Apps Report 2025 is Live!
In the first quarter of 2025, the top utilities applications on the iOS platform in Europe showcased varied performance trends. Here's a closer look at how these apps fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.
NordVPN: VPN Fast & Secure experienced a significant peak in weekly revenue, reaching approximately $650K in late February. Throughout the quarter, downloads fluctuated, with a high of around 95K in early January and a dip to about 75K by the end of March. The app maintained a robust user base, with weekly active users consistently around 1.8M.
Cleanup: Phone Storage Cleaner saw its weekly revenue steadily rise, peaking at $241K in the last week of March. Download numbers began at 176K and saw a decline, settling at approximately 84K by quarter's end. Active users remained relatively stable, hovering around 350K.
ExpressVPN · Secure & Fast VPN demonstrated a stable revenue trend, with a peak of $171K in late February. Downloads were relatively consistent, ranging from 22K to 29K throughout the quarter. Active user numbers showed a slight upward trend, reaching 371K by the end of March.
Getcontact achieved a notable increase in weekly revenue, peaking at $143K in late February. Download numbers were strong, reaching 150K mid-quarter but dropped to 127K by the end. The app consistently engaged a vast user base, with active users around 7M.
Onoff Numbers experienced steady revenue throughout the quarter, with a peak of $136K in early January. Downloads remained low, with weekly numbers fluctuating between 2K and 3K. Active users followed a slight upward trend, ending the quarter at 53K.
For more detailed insights and comprehensive data, visit Sensor Tower's platform.