Top 5 iOS Utilities Apps in the UK: Q1 2025 Performance

The first quarter of 2025 saw interesting trends in the performance of the top utilities apps on iOS in the United Kingdom. Here's a closer look at the top five apps, based on data from Sensor Tower.

NordVPN: VPN Fast & Secure started the quarter with a steady revenue stream, peaking at approximately $167K in late February. Downloads fluctuated, starting at around 23.5K and ending with a slight increase to 17.4K by the end of March. Active users remained stable, hovering around 177K throughout the quarter.

Cleanup: Phone Storage Cleaner experienced consistent weekly revenue, reaching about $87K in late February. Downloads saw an initial drop but recovered towards the end of March, finishing at approximately 19.2K. Active users followed a similar trend, starting at 99K and stabilizing at 77K.

ExpressVPN: Fast & Secure VPN maintained steady revenue with a peak of $77K in late February. Downloads showed a gradual decline, starting at 6.3K and ending at 5K. Active users remained relatively stable, with minor fluctuations around 55K.

Norton 360 Security & VPN saw a significant revenue increase, peaking at $21K in late February. Downloads remained consistent, averaging around 3K weekly. Active users fluctuated slightly, maintaining around 130K.

McAfee Security: Privacy & VPN had a notable revenue peak of $18K in mid-February. Downloads decreased over the quarter, starting at 3.5K and ending at 2.1K. Active users remained steady, averaging around 34K.

These insights from Sensor Tower highlight the dynamic nature of the utilities app market in the UK, with varying trends across different metrics. For more detailed analytics and insights, visit Sensor Tower.