Leading Brands in Japan's Investing & Financial Management Category: Q1 2025 Analysis

In the dynamic landscape of investing and financial management, several brands have emerged as leaders in Japan. This article delves into the performance of three key players: Moomoo Inc., bitFlyer, Inc., and TradingView. Using data provided by Sensor Tower, we explore trends from Q4 2024 to Q1 2025, highlighting their digital presence across websites and apps.

Moomoo Inc.

Moomoo Inc. has maintained a robust digital presence with its website, moomoo.com, and the moomoo:Investing&Trading app.

• Audience Trends: The website saw fluctuating visits, peaking in November 2024 with over 6M visits and stabilizing around 1.5M by March 2025. The monthly deduplicated audience remained above 700K for the whole quarter, with a noticeable balance between app-only and web-only visitors.

• App Engagement: Monthly active users of the app peaked in January 2025 at nearly 480K, indicating strong user engagement.

• Ad Spend & Channels: Moomoo's monthly advertising spend varied, with the highest in October 2024 at over $2M, primarily through YouTube. Monthly impressions followed a similar trend, with significant peaks in the same month.

bitFlyer, Inc.

bitFlyer, Inc. continues to be a dominant force with its website, bitflyer.com, and the ビットコインならbitFlyer 暗号資産（仮想通貨） app.

• Audience Trends: The website consistently attracted over 3M visits monthly, with the highest unique visits in November 2024. The monthly deduplicated audience stayed above 600K throughout the quarter, showing a healthy balance of app-only and web-only users.

• App Engagement: The app saw its monthly active users peak in December 2024 at nearly 400K, suggesting increasing mobile engagement.

• Ad Spend & Channels: Significant monthly ad spend was observed in January 2025, exceeding $3M, with YouTube as the primary channel, delivering millions of impressions.

TradingView

TradingView has established a strong online presence through its website, tradingview.com, and the TradingView: Track All Markets app.

• Audience Trends: The website experienced a surge in December 2024 with visits surpassing 27M, maintaining a steady flow around 24M through Q1 2025. The monthly deduplicated audience was consistently above 400K, with a notable web dominance.

• App Engagement: Monthly active users of the app remained stable, hovering around 150K throughout the period.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, with a brief increase in November 2024 on Facebook and Instagram.

Conclusion

The data provided by Sensor Tower underscores the strategic digital presence of Moomoo Inc., bitFlyer, Inc., and TradingView in Japan's investing and financial management category. Each brand demonstrates distinct strengths across web and app platforms, with varying engagement and advertising strategies. Sensor Tower's comprehensive insights offer unparalleled visibility into these trends, enabling a nuanced understanding of cross-platform user behavior. Explore Sensor Tower's offerings like Web Insights, Pathmatics, and App Performance Insights for in-depth analysis.