Top 5 Apparel Apps on Unified Platform in Australia: Q1 2025

In the first quarter of 2025, the top five apparel applications in Australia on a unified platform displayed notable trends in downloads and active user engagement. This data, sourced from Sensor Tower, provides insights into the dynamic landscape of fashion shopping apps.

SHEIN - Shopping Online saw a consistent rise in weekly downloads, peaking at approximately 42.5K by the end of March. The app maintained a robust user base, with weekly active users increasing from 801K to 869K throughout the quarter.

Nike: Shoes, Apparel, Stories experienced fluctuating weekly downloads, with a high of 6.3K in mid-January. Active users showed a downward trend, starting at 85.7K and closing the quarter at around 68K.

Cotton On had a notable spike in downloads in mid-January, reaching 9.3K, before stabilizing around 3.3K at the quarter's end. Active users slightly declined from 35.9K to 31.9K during this period.

THE ICONIC – Fashion Shopping displayed a strong upward trajectory in downloads, beginning at 3.6K and climbing to 5.6K by March. Active users saw a similar increase, ending the quarter at 41.5K.

adidas: Shop Shoes & Clothing experienced varied download numbers, with a peak of 6.1K in late January. The app's active users fluctuated slightly, closing the quarter at approximately 23.5K.

These trends highlight the competitive nature of the apparel app market in Australia. For more detailed insights and data, visit Sensor Tower.