Top 5 Apparel Apps in Oceania: Q1 2025 Performance

In the first quarter of 2025, the leading apparel applications in Oceania showcased varied performance metrics on the unified platform. Here's a closer look at the trends for the top 5 apps, with data insights from Sensor Tower.

SHEIN - Shopping Online saw a steady flow of weekly downloads, ranging from around 36K to 43K. Active users fluctuated throughout the quarter, starting at approximately 1.9M and peaking at over 2M in early March.

UNIQLO AU experienced a rise in weekly downloads, reaching nearly 6.7K by the end of March. Active users started at 121K and varied slightly, ending the quarter with about 101K users.

Cotton On downloads peaked early in the quarter with over 10K in mid-January before settling around 4K to 5K. Active users remained relatively stable, with minor fluctuations from 35K to 36K.

THE ICONIC – Fashion Shopping showed a growth in downloads, beginning the quarter at 4.3K and increasing to about 6.1K by the end. Active users increased from 175K to nearly 200K, indicating growing engagement.

adidas: Shop Shoes & Clothing had download numbers that fluctuated between 3.3K and 6.9K. The active user base showed a positive trend, starting at 48K and rising to 37K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market in Oceania. For more detailed data and analytics, visit Sensor Tower's platform.