Top Beauty Retail Apps Performance in Austria Q1 2025

In the first quarter of 2025, Austria's beauty retail app market showcased notable trends across the top five applications on a unified platform, as reported by Sensor Tower.

Mein dm saw a significant uptick in weekly downloads, peaking at 12.6K in mid-February. The app maintained a consistent level of active users, starting at around 215K and culminating at 255K by the end of March.

BIPA Österreich experienced fluctuations in downloads, with numbers reaching 4.9K in early February. Active users increased from 26.5K to a high of 40K during mid-February, before settling at approximately 30K.

Notino: profumi e cosmetici showed a sharp rise in downloads, hitting a high of 6.4K at the end of February. Active users remained relatively stable, fluctuating around the 24K to 33K range throughout the quarter.

Douglas - Parfüm & Kosmetik maintained steady download numbers, with a slight rise to 2.3K in late March. Active user counts varied, beginning the quarter at 18.7K and ending at 17.8K.

Finally, Rituals Home & Body Cosmetics experienced consistent download numbers, averaging around 1.3K weekly. Active users hovered around the 7.5K mark, showing minor fluctuations.

For more detailed insights and analysis, Sensor Tower provides comprehensive data on these trends.