Top 5 Beauty Retail Apps in Australia: Q1 2025 Performance

In the first quarter of 2025, the performance of top beauty retail applications in Australia on a unified platform showcased diverse trends in downloads and active user engagement. Here's a closer look at how these apps fared:

MECCA - Beauty Shopping saw a significant spike in weekly downloads, reaching approximately 20.5K in mid-January. However, the numbers gradually settled to around 4.9K by the end of March. The app maintained a robust weekly active user base, starting at 139K and exhibiting minor fluctuations, concluding the quarter at 136K.

Sephora - Beauty Shopping experienced a consistent download rate, with a notable increase to 7.1K in mid-March. The app's active user count began at 77K and saw a peak of 78K in the final week, indicating a steady user engagement throughout the quarter.

Adore Beauty | Shop Beauty Now had a fluctuating download pattern, peaking at 3.2K in late February. Active users showed a slight decline from 35K at the start to 31K by the end of the quarter, with a brief surge to 38K in February.

Think Dirty – Shop Clean displayed a varied trend in weekly downloads, with a peak of 2.5K in late February. Revenue peaked at $856 in mid-January, while active users saw a peak of 4.8K at the same time.

Finally, Lush Fresh Handmade Cosmetics reported a decrease in downloads from 3.9K at the start to 269 by the end of March. Weekly active users also declined from 4.9K to 737 over the quarter.

These insights are sourced from Sensor Tower, where more detailed analytics can be explored.