Top 5 Beauty Retail Apps in Spain Q1 2025

In the first quarter of 2025, the beauty retail app market in Spain showcased varying trends across the top five applications, as revealed by Sensor Tower. Here's a closer look at their performance metrics:

• SEPHORA - Maquillage, Parfum saw a notable fluctuation in weekly downloads, starting strong at around 25K in early January and experiencing a dip by mid-February, before rebounding to approximately 20K by the end of March. The app maintained a high level of weekly active users, peaking at about 303K at the start of the quarter and stabilizing around 238K by quarter's end.

• Perfumerías Primor started with weekly downloads of 18K, with a slight decline to 8K mid-quarter, and a recovery to 11K in the last week of March. Active users increased steadily from 167K to nearly 193K, indicating growing engagement.

• Perfumerías DRUNI experienced a consistent download pattern, beginning at 16K and maintaining around 10K through March, with a slight increase to 11K in the final week. Active users showed resilience, increasing from 268K to over 207K by quarter’s end.

• Rituals Home & Body Cosmetics had a modest download volume, starting at 2.7K, with a peak of 5.8K in late March. Active user numbers also saw growth, from 9K to 14K, reflecting heightened user interest.

• Notino: profumi e cosmetici showed a steady increase in weekly downloads, from 800 to over 2K, with active users rising from 6.6K to 10.3K by the end of March.

These insights from Sensor Tower highlight the dynamic nature of the beauty retail app market in Spain, offering valuable data on consumer engagement trends.