State of AI Apps Report 2025 is Live!
In the first quarter of 2025, the top five casual games in the United Kingdom showed varied performance on a unified platform, combining data from both iOS and Android. This overview is brought to you by Sensor Tower, providing detailed insights into the gaming market.
Coin Master from Moon Active saw a consistent weekly revenue, peaking at about $2.3M at the start of January. Downloads began at around 23K and experienced a gradual decline, settling at 17K by the end of March. Active users remained robust, increasing from 229K to 242K over the quarter.
Royal Match, published by Dream Games, maintained a steady revenue flow, reaching $1.7M in mid-March. Weekly downloads fluctuated, starting at 47K and ending at 31K. Active user numbers were impressive, peaking at over 1M in February before slightly declining to 874K by the quarter’s end.
Candy Crush Saga from King showed a strong revenue performance, peaking at $1.6M in late March. Downloads decreased from 31K to 20K over the quarter, while active users saw a decline from 1.1M to about 985K.
MONOPOLY GO!, by Scopely, Inc., experienced fluctuating revenue, reaching a high of $1.7M in early January. Downloads decreased steadily from 51K to 26K, while active users dropped from 798K to 600K by the end of March.
Lastly, Gossip Harbor®: Merge & Story by Microfun Limited saw a moderate revenue increase, reaching $645K in mid-March. Downloads fell from 39K to 20K, but active users grew from 120K to 164K over the quarter.
For a more detailed analysis and further insights, visit Sensor Tower's platform to explore the dynamics of these top-performing casual games.