State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 Casual Games Performance in the UK, Q1 2025
Explore the performance trends of the top 5 casual games on a unified platform in the UK during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the top casual games in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users. Here’s a closer look at the trends:
Township from Playrix saw a fluctuating revenue pattern, starting the quarter at approximately $612K and closing with $496K. Weekly downloads decreased from 132K to 43K, while active users dipped from 458K to 365K.
Offline Games - No Wifi Games by Moreno Maio experienced a steady revenue, hovering around $2K throughout. Downloads saw a decline from 69K to 44K, yet active users displayed resilience, rising from 737K to over 804K.
Subway Surfers from Sybo Games ApS maintained modest revenue, peaking at $3.2K. Downloads decreased from 51K to 36K, while active users fluctuated, peaking at over 1M in mid-February before settling at 726K.
MONOPOLY GO! by Scopely, Inc. showed significant revenue variations, starting at $1.4M, dipping, and then peaking at $1.6M by March end. Downloads decreased from 51K to 26K, and active users declined from 798K to 600K.
Finally, Royal Match from Dream Games exhibited strong revenue, maintaining around $1.4M to $1.7M. Downloads decreased from 47K to 31K, while active users remained strong, starting at 942K and ending at 874K.
These insights, sourced from Sensor Tower, provide a comprehensive view of the casual gaming market in the UK. For more detailed analytics, visit Sensor Tower's platform.
