Top 5 Consumer Finance Apps in Romania: Q1 2025 Performance

In the first quarter of 2025, the top consumer finance applications in Romania showed varied performance trends on a unified platform. Data from Sensor Tower provides a closer look at the weekly downloads and active user metrics for these apps.

BT Pay from Banca Transilvania saw a notable increase in weekly downloads, reaching a peak of approximately 60.8K in early March. Active users also grew steadily, rising from around 3.3M at the start of the quarter to 4.3M by the end.

For Revolut: Send, spend and save, weekly downloads started strong at over 40K in early January but gradually declined to about 29K by the end of March. Despite the drop in downloads, active users remained robust, maintaining around 4.9M throughout the quarter.

Salt Bank experienced a significant spike in downloads, peaking at 67.4K in the first week of January. Active users showed a positive trend, increasing from approximately 238K to over 411K by the end of the quarter.

Raiffeisen Smart Mobile had a consistent download rate, with a notable high of 21.6K in early January. Active user numbers fluctuated slightly but remained strong, starting at around 1.4M and ending at 1.6M.

Lastly, George Romania showed a steady increase in downloads, with a peak of 26.6K in late March. Active users started at 1.3M, reaching 1.4M by the end of the quarter.

These insights from Sensor Tower highlight the dynamic nature of the consumer finance app market in Romania. For more detailed analysis, visit Sensor Tower's platform.