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AI Insights · Timothy · April 2025
Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia: Q1 2025 Performance
Explore the performance trends of Australia's leading meal kit and specialty food apps in Q1 2025, highlighting download and active user metrics.
In the first quarter of 2025, the top five delivered meal kits and specialty foods apps in Australia showed varied performance trends. This analysis, based on Sensor Tower data, highlights key metrics including downloads and active user engagement.
Youfoodz: Custom Meal Plan experienced a consistent increase in weekly downloads, peaking at approximately 6.7K in early February. Despite the absence of revenue data, the app maintained a steady presence in the market.
HelloFresh: Meal Kit Delivery saw its weekly downloads peak at around 4.7K at the start of February. However, weekly active users displayed a gradual decline from nearly 118K to approximately 101.8K by the end of March.
For EveryPlate: Cooking Simplified, weekly downloads showed a slight increase, reaching 1.9K towards the end of March. Active user numbers fluctuated but ended the quarter at about 16.8K.
Marley Spoon recorded a download peak of 1.7K in late March, while weekly active users rose to around 4.9K, indicating growing engagement.
Finally, My Muscle Chef showed a notable increase in downloads, reaching 1.8K by the end of March. The absence of active user data makes deeper insights challenging.
For more detailed insights and trends, visit Sensor Tower.
