State of AI Apps Report 2025 is Live!
In the first quarter of 2025, the performance of the top educational games on a unified platform in Australia showcased intriguing trends. Data from Sensor Tower provides insights into weekly downloads, revenue, and active user metrics.
Minecraft Education from Mojang started with a modest download number of around 6.8K and experienced a significant increase, reaching approximately 16.1K by the end of March. Active users peaked initially at 67.2K but saw a decline to about 39.3K by the quarter's end.
Reading Eggs - Learn to Read by Blake eLearning demonstrated strong revenue growth, peaking at around $101.8K in the last week. Downloads also increased, starting at 4.7K and reaching 6.2K, while active users consistently grew from 42.3K to 49.5K.
Lingokids - Play and Learn from Monkimun Inc showed a steady revenue trend, maintaining around $21K to $27K throughout the quarter. Downloads started at 4.3K, with a slight fluctuation, ending at 4.6K. Active users remained stable, hovering around 10K to 12K.
ABCmouse 2: Kids Learning Game from Age of Learning, Inc. had a gradual increase in revenue, peaking at $3.2K by late March. Downloads saw a rise from 4.1K to 4.6K, while active users increased from 9.2K to 12.5K.
Keiki Learning games for Kids by BENIPOL LIMITED maintained a stable revenue, ending the quarter at $13.7K. Downloads fluctuated slightly, peaking at 3.6K, and active users grew from 2.1K to 3.2K.
These trends highlight the dynamic landscape of educational games in Australia, with varying growth patterns across different metrics. For more detailed insights, visit Sensor Tower.