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In the first quarter of 2025, the top film and television apps in Brazil showed varied performance across downloads, revenue, and active user trends. Data sourced from Sensor Tower provides insights into these patterns.
Max: Stream HBO, TV, & Movies saw a peak in weekly revenue of around $450K in early March, with downloads reaching a high of approximately 399K in the same period. Active users fluctuated, peaking at about 8.4M in early March before declining slightly toward the end of the quarter.
Netflix experienced a steady revenue stream, with a maximum of approximately $35K in late February. Weekly downloads decreased from around 398K at the start of the quarter to about 193K by the end. Active users also showed a decrease, starting at 23.6M and ending the quarter at roughly 19.5M.
Globoplay: BBB 25, novelas e + reported a peak revenue of about $697K in mid-January. Downloads varied, with a high of approximately 330K in the same month. Active users were highest in early March at around 7.8M.
Amazon Prime Video had consistent revenue growth, peaking at approximately $272K in early March. Downloads were fairly stable, with a peak of about 271K in the same period. The number of active users reached around 2.8M in early March.
Disney+ showed a peak revenue of about $385K in early January. Downloads increased significantly mid-quarter, reaching around 340K in March. Active users saw a rise, peaking at approximately 3.4M by the end of March.
For more detailed insights and data, visit Sensor Tower.