Performance of Top 5 Hasbro Games on Unified Platform in Bulgaria, Q1 2025

In the first quarter of 2025, Hasbro's top games on the unified platform in Bulgaria demonstrated diverse performance metrics. Here's a closer look at the trends for each game.

MONOPOLY GO! from Scopely, Inc. saw its weekly revenue fluctuate, peaking at roughly $3.2K in late February. Downloads initially declined but ended the quarter on an upswing, reaching around 1.5K in the last week of March. Active users hovered between 5.5K and 7K, displaying some variability throughout the period.

Magic: The Gathering Arena experienced a varied revenue pattern, peaking at $387 in mid-February. Downloads remained low, fluctuating between 16 and 34 weekly. Active users showed a slight decrease, moving from 130 to 111 by the end of the quarter.

Bingo Bash: Live Bingo Games also from Scopely, Inc., maintained steady revenue levels, with a peak of $186 in mid-January. Downloads were relatively stable, with minor fluctuations around 20 to 33 weekly. Active users saw minor changes, ranging between 390 and 470 throughout the quarter.

MONOPOLY: The Board Game, published by Marmalade Game Studio, showed consistent revenue, peaking at $137 in early March. Downloads varied, with a noticeable peak of 38 in early March. Active users saw a decline from 40 to 13 over the quarter.

MY LITTLE PONY: MAGIC PRINCESS by Gameloft displayed a strong performance with revenue peaking at $188 in early February. Downloads surged to 229 in early February, maintaining higher levels throughout the quarter. Active users increased from 1.2K to over 1.5K by the end of March.

These insights are based on data from Sensor Tower, where more comprehensive analyses can be found.