Q1 2025 Performance of Top Personal Finance Apps in Israel

In the first quarter of 2025, the personal finance app market in Israel showcased dynamic trends across multiple metrics, with data drawn from both iOS and Android platforms. This analysis, powered by Sensor Tower, provides insights into the performance of the top five apps in this category.

FamilyBiz - כסף ביטוח פנסיה saw a decline in weekly revenue from $3.5K at the beginning of the quarter to approximately $1.2K by the end of March. Downloads fluctuated, peaking at 1.4K in early January before tapering off to around 400 by the end of the quarter. Active users remained relatively stable, starting at 7.8K and closing at 7.6K.

Splitwise maintained a consistent revenue stream, averaging around $400 weekly, with minor fluctuations. Downloads peaked at nearly 2K in late February, while active users showed a notable increase, reaching 67K in early March before settling at 64K at the quarter's end.

!פשוט לשלוט בכסף - MyFinanda experienced modest revenue, with weekly figures hovering around $300. Downloads were relatively low, starting at 320 and decreasing to around 150 by the end of March.

TravelSpend: Travel Budget App recorded a consistent download rate, with numbers ranging from 400 to 500 early in the quarter, decreasing slightly towards the end. Revenue remained steady, averaging around $200 weekly. Active users showed a stable pattern, fluctuating slightly around 450.

iCount - Business Management had a varied revenue performance, starting at $224 and experiencing peaks and troughs throughout the quarter, ending with $141. Download numbers were low, peaking at 279 at the start and decreasing to 138 by quarter's end.

For more detailed insights and data trends, visit Sensor Tower's platform.