State of AI Apps Report 2025 is Live!
AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps in the US: Q1 2025 Performance
Discover the performance trends of the top 5 personal finance apps in the US during Q1 2025, with insights from Sensor Tower on downloads, revenue, and active users.
The first quarter of 2025 showcased varied performance trends for the top five personal finance apps in the United States, as reported by Sensor Tower.
Rocket Money - Bills & Budgets experienced a dynamic quarter with weekly revenue ranging from $95.7K to $171.8K, peaking in early March. Downloads started strong at 524K but saw a gradual decrease, settling around 143K by the end of March. The app maintained a large user base, with active users fluctuating between 4.3M and 4.9M.
MoneyLion: Banking & Cash Back saw a consistent decline in weekly downloads, starting at 283K and dropping to approximately 69K by the end of the quarter. However, the app sustained a robust active user count, peaking at 2.5M in early February before settling around 1.7M.
Albert: Budgeting and Banking had a steady download trend, beginning the quarter at 78K and ending at 47K. Active users showed a slight decrease from 808K to 699K, with a mid-quarter peak of 845K.
Cleo AI: Smart Money Manager maintained stable downloads, fluctuating between 51K and 71K. Active users increased from 557K to 652K, showing a positive trend throughout the quarter.
Finally, Empower® saw a moderate download rate, starting at 53K and peaking at 67K in early January. The app's active user base grew steadily, reaching 1.4M by the end of March.
These insights illustrate the dynamic landscape of personal finance applications, with each app demonstrating unique trends in user engagement and market performance. For more detailed analytics and insights, visit Sensor Tower.
