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In the first quarter of 2025, the top sandbox-like games in the United Kingdom showcased varied performance metrics on a unified platform, encompassing both iOS and Android data. Let's delve into the trends observed for these games.
Roblox from Roblox Corporation experienced a significant decline in weekly revenue, dropping from approximately $1.6M in late December to around $365K by the end of March. Despite fluctuating weekly downloads, there was an uptick towards the end of the quarter, reaching over 108K. The game maintained a strong user base, with weekly active users fluctuating slightly but remaining above 4.8M.
ZEPETO: Avatar, Connect & Live by NAVER Z Corporation saw modest weekly revenue, peaking at approximately $7.7K in the last week of March. Weekly downloads showed a gradual decline, ending the quarter with around 10.8K. However, the game managed to maintain a stable number of active users, closing the quarter at about 95.8K.
Melon: Sandbox from Payge Ltd displayed a positive trend in weekly revenue, starting at $5.3K and reaching $9K by mid-March. Downloads peaked in mid-February at over 22K, while weekly active users saw a rise in February, reaching over 340K before stabilizing around 291K by the end of March.
One State RP: Role Play Online by CHILLBASE LTD experienced a steady increase in weekly revenue, ending March at about $48.2K. Downloads peaked in mid-February at 15K, and weekly active users consistently grew throughout the quarter, closing at nearly 99K.
Finally, Block Craft 3D: Building Games from Wildlife Studios had a stable performance with weekly revenue starting at $1.1K and ending at $517. Downloads fluctuated, peaking in mid-February at 15.6K, while active users showed a slight increase towards the end of the quarter, reaching around 89K.
These insights are based on data from Sensor Tower, offering a comprehensive view of the sandbox gaming landscape. For more detailed analytics, visit Sensor Tower.