Top 5 Social Apps in Mexico: Q1 2025 Performance Overview

In the first quarter of 2025, the top social apps in Mexico showcased varied performance in terms of downloads, revenue, and active users. Here's an overview of the trends for the leading apps as reported by Sensor Tower.

TikTok Lite - Save Data & Fast saw a notable increase in weekly revenue, culminating at approximately $945K by the end of March. Weekly downloads peaked mid-January with 1.09M, though they declined to around 619K by the quarter's end. Despite fluctuating downloads, weekly active users remained robust, oscillating around 56M to 57M throughout the period.

Facebook exhibited a steady revenue flow, peaking at $65K in late February. Downloads started at 444K and gradually decreased to 351K by the end of March. Active users consistently hovered around 81M, showing minor fluctuations during the quarter.

Instagram maintained a stable revenue pattern, reaching a high of $73K in late February. Downloads witnessed a peak in mid-January at 457K but tapered off to 352K by March. Active users grew steadily, increasing from 47M to nearly 49M by the end of the quarter.

Threads experienced varied download numbers, with a high of 302K in mid-January, eventually settling at 237K. Active users showcased a growth trend, peaking at 14.4M in late March, despite the absence of revenue data.

NGL: ask me anything had consistent revenue, peaking at $18K in late March. Downloads showed a slight decline from 114K to 87K over the quarter. Active users were stable, averaging around 1.3M throughout the period.

For more detailed insights and data, visit Sensor Tower.