Leading Brands in US Advertising & Marketing: Q1 2025

Introduction

The US Advertising & Marketing sector is bustling with activity, with a few brands leading the charge in Q1 2025. This article delves into the performance and trends of three prominent players: Ibotta, Inc., Angi (formerly Angie’s List), and Fiverr International Limited. By analyzing their websites and apps, we gain insight into their audience dynamics, app engagement, and advertising strategies, all powered by Sensor Tower’s comprehensive data offerings.

Ibotta, Inc.

Ibotta’s digital ecosystem includes its website, ibotta.com, and the Ibotta: Save & Earn Cash Back app.

• Audience Trends: From Q4 2024 to Q1 2025, ibotta.com saw varied traffic, with visits peaking at over 3.6M in March. The monthly deduplicated audience consistently remained above 4.2M throughout the quarter, despite a noticeable decrease in March.

• App Engagement: The app’s monthly active users hovered around 1.7M in January, declining slightly to under 1.5M by March, indicating stable yet slightly decreasing engagement.

• Ad Spend & Channels: Ibotta’s monthly advertising spend peaked in February at over $1M, primarily focusing on OTT and LinkedIn channels. Monthly impressions followed suit, reaching over 124M in February.

Angi (formerly Angie’s List)

Angi’s digital presence is marked by its websites, angi.com and homeadvisor.com, alongside the Angi: Find Local Home Services app.

• Audience Trends: Angi.com experienced a surge in visits, surpassing 13M in March. Homeadvisor.com saw fluctuations, with visits peaking at nearly 1.9M in March. The monthly deduplicated audience for both sites remained stable above 3M.

• App Engagement: The app’s monthly active user base started at 290K in October, dipping to 222K by March, reflecting a slight decline in user engagement.

• Ad Spend & Channels: Angi’s monthly ad spend was notably high in October, exceeding $1.6M, with OTT being the dominant channel, capturing over 53M impressions.

Fiverr International Limited

Fiverr’s digital footprint is anchored by its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com maintained robust traffic, with visits consistently above 51M in Q1 2025. The monthly deduplicated audience remained steady around 2.9M.

• App Engagement: Active users on the app ranged from 201K in October to approximately 200K in March, indicating stable engagement.

• Ad Spend & Channels: Fiverr’s monthly ad spend was substantial, reaching nearly $4.3M in October, with YouTube as a leading channel, delivering over 160M impressions in October alone.

Conclusion

The Advertising & Marketing sector in the US is thriving, with Ibotta, Angi, and Fiverr leading the way. Through Sensor Tower’s unparalleled data insights, we can observe their strategic moves across web and app platforms, highlighting the importance of a balanced digital presence. As these brands continue to innovate, they set benchmarks for audience engagement and advertising excellence.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.