Leading Health Care Services Brands in the U.S. for Q1 2025

Introduction

In the dynamic landscape of health care services, brands like Mayo Clinic, CVS, and Walgreens have established themselves as leaders. By leveraging Sensor Tower's comprehensive data, we can explore their performance from Q4 2024 to Q1 2025. Sensor Tower's unique ability to cross-reference web, app, and advertising data offers unparalleled insights into user behavior across platforms.

Mayo Clinic

Mayo Clinic, renowned for its medical expertise, has a significant digital footprint spanning multiple websites and the Mayo Clinic app.

• Audience Trends: The websites, including mayo.edu and mayoclinic.org, observed a consistent monthly user base. Mayoclinic.org, with visits consistently above 80M monthly, showed a slight increase in March 2025. The monthly true audience across all platforms remained stable above 4M.

• App Engagement: The Mayo Clinic app saw a steady rise in monthly active users, peaking at over 187K in March 2025, indicating a growing preference for mobile access to health information.

• Ad Spend & Channels: Mayo Clinic's monthly ad spend fluctuated, with a notable peak in January 2025 at over $1.2M, primarily through Facebook and OTT channels, garnering substantial monthly impressions.

CVS

CVS, a leader in pharmacy and health services, maintains a robust online presence with cvs.com and the CVS Health app.

• Audience Trends: CVS.com maintained a robust monthly visit count, exceeding 110M. The monthly true audience remained above 25M, with a slight increase in March 2025.

• App Engagement: The CVS Health app consistently engaged over 11M monthly active users, reflecting its critical role in customer interaction.

• Ad Spend & Channels: CVS's monthly ad expenditure remained substantial, with significant investment in Instagram and OTT channels, peaking at over $9M in October 2024.

Walgreens

Walgreens, known for its extensive pharmacy services, employs a strong digital strategy with walgreens.com and the Walgreens app.

• Audience Trends: Walgreens.com saw a surge in December 2024, with visits reaching over 230M monthly. The monthly true audience consistently exceeded 27M.

• App Engagement: The Walgreens app experienced growth, with monthly active users peaking above 12M in December 2024, showcasing the app's pivotal role in their digital strategy.

• Ad Spend & Channels: Walgreens' monthly ad strategy saw significant investment, particularly in Facebook and OTT channels, with spend peaking at over $11M in December 2024.

Conclusion

Mayo Clinic, CVS, and Walgreens continue to lead the health care services category in the U.S., leveraging digital platforms to enhance user engagement. Sensor Tower's extensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' cross-platform strategies, highlighting their success in adapting to the digital age. By utilizing Sensor Tower's analytics, decision-makers can gain a competitive edge in understanding and optimizing their digital presence.