Leading Health Care Services Brands in Q1 2025: A Sensor Tower Analysis

In Q1 2025, the Health Care Services category in the US witnessed significant digital activity from leading brands like Walgreens, CVS, and Mayo Clinic. Utilizing Sensor Tower’s comprehensive data, this article explores these brands' performance across websites and apps, offering insights into cross-platform user behavior.

Walgreens

Walgreens maintains a strong digital presence through its website and the Walgreens app.

• Audience Trends: The monthly deduplicated audience remained consistently above 26M throughout Q1 2025. December 2024 saw a significant spike, with a true audience surpassing 30M, likely due to seasonal factors.

• App Engagement: The Walgreens app maintained a steady monthly active user base, with active users ranging from 3.1M to 3.7M across the observed period.

• Ad Spend & Channels: Monthly advertising expenditure decreased from over $11M in October 2024 to about $5.5M in March 2025. OTT platforms dominated their advertising strategy, delivering significant impressions monthly.

CVS

CVS continues to engage its audience through cvs.com and the CVS Health app.

• Audience Trends: CVS experienced a consistent monthly deduplicated audience above 25M in Q1 2025, with a slight dip in February. The web platform consistently attracted more users than the app.

• App Engagement: The CVS Health app saw monthly active users stabilize around 3.9M by March 2025, indicating steady user engagement.

• Ad Spend & Channels: CVS’s monthly ad spend varied, with a notable spend of over $10M in October 2024, decreasing to around $5.9M by March 2025. Instagram and Facebook were key channels, providing substantial monthly reach.

Mayo Clinic

Mayo Clinic’s digital offerings include multiple sites: mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and mayoclinicproceedings.org, along with the Mayo Clinic app.

• Audience Trends: Mayoclinic.org consistently attracted the largest monthly deduplicated audience, staying above 22M. Other sites showed stable performance with fluctuations due to specific content interest.

• App Engagement: The Mayo Clinic app maintained a smaller but steady monthly active user base, with active users around 35K in Q1 2025.

• Ad Spend & Channels: Mayo Clinic’s monthly ad spend was relatively stable, with a peak in January 2025 at over $1.2M. Facebook was a significant channel, delivering high monthly impressions.

Conclusion

Walgreens, CVS, and Mayo Clinic demonstrate robust digital engagement in the Health Care Services sector. Sensor Tower’s data highlights their cross-platform strategies, revealing how these brands effectively reach and engage their audiences. This analysis underscores Sensor Tower’s unique capability to provide comprehensive insights into digital performance across web and app platforms, offering a critical advantage in understanding market trends.

Explore more with Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for a deeper dive into digital behavior.