Leading IT & Computer Services Brands in Q1 2025: A Sensor Tower Analysis

Introduction

In Q1 2025, the Information Technology (IT) & Computer Services category in the US demonstrated remarkable engagement across various platforms. This article highlights the performance of leading brands—Duo Security Services, Okta, Inc., and Cisco—leveraging comprehensive data insights from Sensor Tower. Sensor Tower uniquely combines web, app, and advertising data, providing unparalleled insights into cross-platform user behavior.

Duo Security Services

Duo Security Services maintains a robust digital presence with its website, duo.com, and the Duo Mobile app.

• Audience Trends: From Q4 2024 to Q1 2025, duo.com saw an upward trend in visits, peaking in March with over 65M. Unique visits remained stable, hovering around 9M. The monthly deduplicated audience consistently stayed above 22M, indicating strong cross-platform engagement.

• App Engagement: Duo Mobile’s monthly active users grew steadily, ending March with approximately 8.1M users, reflecting a consistent preference for mobile interaction.

• Ad Spend & Channels: Monthly advertising spend fluctuated, with a significant investment in January exceeding $400K, primarily through Instagram, which delivered substantial impressions.

Okta, Inc.

Okta, Inc. strengthens its market position through its website, okta.com, and the Okta Verify app.

• Audience Trends: Okta.com experienced a stable pattern in unique visits, consistently around 5M. The monthly deduplicated audience surpassed 10M in March, highlighting balanced web and app engagement.

• App Engagement: Monthly active users for Okta Verify increased slightly to approximately 2.7M by March, suggesting stable app usage.

• Ad Spend & Channels: January marked a peak in monthly ad spend, over $1.3M, with LinkedIn being a significant channel, contributing to a high number of impressions.

Cisco

Cisco’s digital landscape includes multiple platforms: cisco.com, learningnetwork.cisco.com, and opendns.com, alongside the Webex Meetings app.

• Audience Trends: Cisco.com saw a surge in visits in January, reaching over 70M. Learningnetwork.cisco.com and opendns.com maintained stable visit patterns, with unique visits for opendns.com exceeding 0.5M.

• App Engagement: Webex Meetings experienced a decline in monthly active users, ending March with around 330K, indicating a preference for web platforms.

• Ad Spend & Channels: Cisco’s advertising efforts peaked in January, with monthly spend surpassing $2.8M, largely through LinkedIn and Facebook, generating millions of impressions.

Conclusion

The data from Sensor Tower provides invaluable insights into the digital strategies of leading IT & Computer Services brands. These insights reveal distinct trends in web and app usage, audience engagement, and advertising strategies, underscoring the importance of a comprehensive digital presence. Sensor Tower’s ability to cross-reference data across platforms remains crucial for understanding and optimizing user behavior in this dynamic market. For decision-makers, these insights offer a strategic advantage in navigating the competitive landscape.