Leading Brands in the US Jobs & Education Sector: Q1 2025 Analysis

Introduction

In the dynamic realm of Jobs & Education, brands like Indeed, Duolingo, and Instructure, Inc. have emerged as leaders, boasting substantial monthly deduplicated audiences across their platforms. Sensor Tower's comprehensive data provides invaluable insights into these brands' performance from Q4 2024 to Q1 2025, highlighting trends across websites and apps.

Indeed

Indeed's digital presence is robust, featuring its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com experienced fluctuations in visits, peaking in January with over 279M unique visits. The monthly deduplicated audience remained stable above 70M across the quarter.

• App Engagement: The Indeed Job Search app saw a steady increase in monthly active users, reaching approximately 19M by March 2025.

• Ad Spend & Channels: Monthly ad spend fluctuated, with March seeing a spike to over $11M, primarily driven by OTT and Instagram channels, delivering significant impressions.

Duolingo

Duolingo's offerings are accessible via duolingo.com and the Duolingo - Language Lessons app.

• Audience Trends: The website maintained a stable unique visitor count, with a slight increase in January 2025, reaching over 3.1M. The monthly deduplicated audience grew steadily, surpassing 33M in March.

• App Engagement: The app's monthly active user base expanded consistently, peaking at over 17M in February 2025, indicating robust mobile engagement.

• Ad Spend & Channels: Duolingo's advertising spend was modest, with peaks in December and March, focusing on Instagram and LinkedIn channels for targeted impressions.

Instructure, Inc.

Instructure, Inc. operates through instructure.com and the Canvas Student app.

• Audience Trends: The website saw significant traffic, with unique visits exceeding 4.5M in March 2025. True monthly audience figures remained stable above 19M.

• App Engagement: The Canvas Student app maintained a strong user base, with monthly active users hovering around 23M throughout the period.

• Ad Spend & Channels: Monthly ad spending was consistent, with LinkedIn being the primary channel, delivering millions of impressions.

Conclusion

The Jobs & Education sector continues to thrive with these leading brands, each demonstrating unique strengths and strategies. Sensor Tower's unparalleled data insights provide a critical view into cross-platform user engagement and advertising effectiveness, essential for understanding market dynamics. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.