Leading Brands in Jobs & Education: Q1 2025 Analysis

In Q1 2025, several brands have emerged as leaders in the Jobs & Education category in the US, boasting significant monthly deduplicated audiences across their websites and apps. This article delves into the performance and trends of Indeed, Duolingo, and Instructure, Inc., highlighting their digital presence and user engagement.

Indeed

Indeed is renowned for its comprehensive job listing services, accessible via its website, indeed.com, and the Indeed Job Search app.

• Audience Trends: Between Q4 2024 and Q1 2025, indeed.com experienced a notable increase in visits, with over 1.2B visits in January 2025. Monthly unique visits peaked above 54M in the same month.

• App Engagement: The Indeed Job Search app's monthly active users rose steadily, surpassing 18M by March 2025.

• Ad Spend & Channels: Indeed's monthly ad spend varied, with significant allocation towards OTT and Instagram, reaching impressions over 1.1B in March 2025.

Duolingo

Duolingo, known for its engaging language-learning platform, maintains a strong presence with its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: The website maintained a stable monthly user base with visits slightly above 100M, while the true audience increased, peaking at over 33M by February 2025.

• App Engagement: The app's monthly active users grew, reaching over 17M by the end of Q1 2025.

• Ad Spend & Channels: Duolingo's ad strategy included modest monthly spending across platforms like Instagram and LinkedIn, with impressions nearing 9.5M in March 2025.

Instructure, Inc.

Instructure, Inc., known for its educational software solutions, operates the website, instructure.com, and the Canvas Student app.

• Audience Trends: Visits to instructure.com fluctuated but remained robust, exceeding 1.8B in March 2025. The true monthly audience reached nearly 19.5M by the end of Q1.

• App Engagement: The Canvas Student app's monthly active users remained stable, hovering around 23M throughout the quarter.

• Ad Spend & Channels: Instructure's advertising focus was primarily on LinkedIn, with impressions totaling over 3.4M in October 2024.

Conclusion

The comprehensive data provided by Sensor Tower illustrates the dynamic landscape of the Jobs & Education category. With robust cross-referencing capabilities, Sensor Tower's offerings, such as Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into user behavior across web and mobile platforms. These insights are crucial for understanding market trends and strategizing future growth.

Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling them to craft informed strategies and capitalize on emerging opportunities in this competitive sector. By leveraging these insights, businesses can drive sustainable growth and maintain a competitive edge.