Leading Brands in US Law & Government Category: Q1 2025 Analysis

Introduction

In the dynamic landscape of the Law & Government category, several brands have demonstrated significant digital presence across websites and apps. This article delves into the performance trends of three leading brands: the United States Internal Revenue Service (IRS), United States Postal Service (USPS), and Epic Systems Corporation. Utilizing Sensor Tower’s comprehensive data, we explore their audience engagement, app performance, and advertising strategies from Q4 2024 to Q1 2025.

United States Internal Revenue Service

The IRS maintains a robust digital footprint through its website, irs.gov, and the IRS2Go app.

• Audience Trends: The IRS website saw a remarkable increase in visitors, peaking in March 2025 with over 800M visits and 79M unique visits. The monthly deduplicated audience remained stable, exceeding 78M in March.

• App Engagement: The IRS2Go app experienced a surge in monthly active users, reaching over 3M in March, highlighting a growing preference for mobile interactions.

• Ad Spend & Channels: Monthly advertising efforts fluctuated, with a notable spend increase to over $120K in January, primarily through LinkedIn, which delivered substantial impressions.

United States Postal Service (USPS)

USPS effectively engages its audience via usps.com and the USPS Mobile® app.

• Audience Trends: The USPS website consistently attracted a large audience, with visits surpassing 245M in March and a stable monthly deduplicated audience around 32M.

• App Engagement: The USPS Mobile® app maintained a steady monthly active user base, slightly above 1M throughout the quarter.

• Ad Spend & Channels: USPS significantly increased monthly ad spend in March, exceeding $4.3M, with notable investments in OTT channels, delivering extensive impressions.

Epic Systems Corporation

Epic Systems stands out with its epic.com website and the MyChart app.

• Audience Trends: Website visits saw a steady rise, reaching over 131M in March, with unique visits around 2.2M. The monthly deduplicated audience remained stable, exceeding 22M.

• App Engagement: The MyChart app showed consistent growth in monthly active users, peaking at over 4.9M in March.

• Ad Spend & Channels: Epic Systems' monthly ad spend was minimal, with a slight increase in December focusing on Facebook.

Conclusion

Sensor Tower's unparalleled data insights reveal significant trends in the Law & Government category. The IRS, USPS, and Epic Systems demonstrate diverse strategies in audience engagement and advertising. Sensor Tower’s unique cross-referencing capabilities between web, app, and advertising data provide invaluable insights for understanding cross-platform user behavior, empowering brands to optimize their digital presence effectively.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.