State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the top beauty retail applications on the Android platform in Austria demonstrated varied performance in terms of downloads and active users. This data, sourced from Sensor Tower, provides insights into the trends observed during this period.
Mein dm experienced a consistent flow of weekly downloads, peaking at approximately 6.9K in early June. The app maintained strong weekly active users, starting at about 159K and reaching up to 204K by the start of June.
BIPA Österreich saw a notable rise in downloads mid-quarter, with numbers climbing to 3.8K in mid-May. The app's active user base also showed growth, peaking at around 24K in early June before a gradual decline towards the end of the quarter.
Notino: perfumes and cosmetics had fluctuating download numbers, with a significant increase to 1.8K in mid-June. The app's active users steadily grew, reaching over 13K by the end of the quarter.
RITUALS - Cosmetics maintained a stable download rate, with a slight peak of 1.2K in early June. The active user count varied, peaking at 4.5K mid-quarter before tapering off.
Marionnaud Österreich showed a moderate download trend, with a peak of 1.2K in mid-May. However, no data on active users was available for this app.
For more detailed insights and comprehensive data on these applications, visit Sensor Tower.