Top 5 Beauty Retail Apps on Android in Belarus: Q2 2025 Performance

In the second quarter of 2025, the beauty retail app landscape in Belarus on the Android platform showcased varied trends in downloads and active users. Here's a closer look at the performance of the top five apps, as reported by Sensor Tower.

Золотое Яблоко: онлайн-покупки experienced a decline in weekly downloads, starting at approximately 4.5K at the end of March and decreasing to around 2.1K by the end of June. The app's active user base also saw a downward trend, from 186K to roughly 123K over the quarter.

ETIB Parfum showed an impressive increase in downloads, beginning with just 66 downloads in the last week of March and reaching over 8.8K by the end of June. This sharp rise indicates growing interest in the app.

Мила: косметика, бытовая химия maintained relatively stable weekly downloads, fluctuating between 1.1K and 2.1K throughout the quarter. Active users increased from about 10.5K to 12.9K, demonstrating a steady user engagement.

ЛЭТУАЛЬ: косметика, парфюмерия saw a slight decline in weekly downloads, averaging around 450 per week. Active users remained stable, hovering around 1.4K, indicating consistent usage among its audience.

Finally, Подружка: магазин косметики experienced moderate fluctuations in downloads, with numbers ranging from 286 to 474 weekly. Active users increased slightly, from 2.3K to approximately 2.8K by the end of the quarter.

For more detailed insights and data, Sensor Tower provides comprehensive analytics on app performance across various markets and categories.