State of AI Apps Report 2025 is Live!
In the second quarter of 2025, the top beauty retail applications on the Android platform in France exhibited varied performance trends. These insights, sourced from Sensor Tower, provide a snapshot of the apps' reach and engagement.
Sephora - Make-up, Beauty saw a fluctuating pattern in weekly downloads, peaking at approximately 6.5K in late June. The app maintained a high level of engagement with weekly active users starting at 227K and closing the quarter at around 232K.
Beauté Privée experienced moderate weekly downloads, averaging around 2.8K. Weekly active users began at 66.5K, with a slight dip by the end of the quarter to approximately 51.5K.
Yves Rocher : beauté & makeup witnessed a notable increase in weekly downloads mid-quarter, reaching 3.9K. The weekly active user base grew steadily, starting at 38.8K and ending at 42.1K.
Notino: perfumes and cosmetics showed a decline in weekly downloads towards the end of the quarter, with a high of 3.1K in mid-June. Active users fluctuated around 34K, showing minor variations throughout the quarter.
Nocibé La beauté partagée experienced a significant spike in downloads in early June, reaching 6.3K. Weekly active users were robust, peaking at 58.4K before settling at 45.8K.
For more detailed insights and data on these apps, visit Sensor Tower's platform.